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	1.	Marketing management : analysis, planning, implementation, and control / Philip Kotler by Kotler, Philip Edition: 8th ed. Material type: Text Language: English Publication details: New Delhi : Prentice Hall, c1995 Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	2.	Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip Series: The Prentice-Hall series in marketing Edition: 8th ed. Material type: Text Language: English Publication details: New Delhi : Prentice-Hall Indian Pvt. Ltd., c1995 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	3.	No cover image available Services marketing / Helen Woodruffe by Woodruffe, Helen Material type: Text Language: English Publication details: New Delhi : Macmillan, 1999 Availability: Items available for loan: Institute of Public Enterprise, Library (25)Call number: 658.8 WOO.S, ... Place hold Add to cart (remove)
	4.	Marketing management : The millennium edition / Philip Kotler. by Kotler, philip Series: Prentice Hall international series in marketing Edition: 10th ed. Material type: Text Language: English Publication details: New Delhi : Prentice-Hall India Pvt. Ltd., 2001 Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.8 KOT.M, ... Place hold Add to cart (remove)
	5.	Industrial Marketing / by P.K. Ghosh. by Ghosh, P. K Material type: Text Publication details: New Delhi : Oxford University, 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.804 GHO, ... Place hold Add to cart (remove)
	6.	Marketing management: a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by Kotler, Philip Keller, Kevin Lane Koshy, Abraham Jha, Mithileshwar Material type: Text Language: English Publication details: New Delhi PHI 2009 Availability: Items available for loan: Institute of Public Enterprise, Library (2). Place hold Add to cart (remove)
	7.	Strategic marketing / O. C. Ferrell, Michael D. Hartline by Ferrell, O. C Hartline, Michael D Material type: Text Language: English Publication details: New Delhi : Cengage Learning., 2009 Availability: Items available for loan: Institute of Public Enterprise, Library (11)Call number: 658.8 FER, ... Place hold Add to cart (remove)
	8.	Marketing management : A South Asian perspective / Philp Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by Kotler, Philip Keller, Kevin Lane Koshy, Abraham Jha, Mithileshwar Edition: 14th ed. Material type: Text Language: English Publication details: New Delhi : Pearson Prentice Hall, 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Lost (1). Place hold Add to cart (remove)
	9.	Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash by Malhotra, Naresh K Dash, Satyabhushan Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi : Pearson/Prentice Hall, 2007 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.83 MAL.M, ... Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	10.	Marketing Research / A. Parasuraman, Dhruv Grewal, R. Krishnan. by Parasuraman, A Grewal, Dhruv Krishnan, R Edition: First Indian Adaptation. Material type: Text Language: English Publication details: New Delhi : Biztantra , c2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAR.M. Place hold Add to cart (remove)
	11.	Retailing : an introduction / Roger Cox and Paul Brittain. by Cox, Roger Brittain, Paul Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi : Pearson Education Limited., 2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 COX. Place hold Add to cart (remove)
	12.	Global marketing / Warren j. Keegan, Mark C. Green by Keegan, Warren J Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi : Pearson 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (7)Call number: 658.84 KEE.G, ... Not available: Institute of Public Enterprise, Library: Lost (1). Place hold Add to cart (remove)
	13.	No cover image available Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by Lilien, Gary L, 1946 Kotler, Philip Moorthy, K. Sridhar Material type: Text Language: English Publication details: New Delhi : Prentice-Hall, ©2010 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LIL. Place hold Add to cart (remove)
	14.	Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by Panda, tapan k Sahadev, Sunil Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi, India : Oxford University Press, 2012 Availability: Items available for loan: Institute of Public Enterprise, Library (20)Call number: 658.8 PAN, ... Place hold Add to cart (remove)
	15.	Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by Kotler, Philip Keller, Kevin Lane Koshy, Abraham Jha, Mithileshwar Edition: 13th ed. Material type: Text Language: English Publication details: New Delhi Pearson 2009 Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 KOT, ... Lists: New Arrivals (Gifted) - June 1st to 30th 2024. Place hold Add to cart (remove)
	16.	Supply chain management : strategy, planning, and operation / Sunil Chopra; Peter Meindl; Dharam Vir Kalra by Chopra, sunil, 1960- Meindl, Peter, 1970- Vir Kalra, Dharam Edition: 5th & 6th ed. Material type: Text Publication details: New Delhi : Pearson, 2016 Availability: Items available for loan: Institute of Public Enterprise, Library (20)Call number: 658.7 CHO, ... Not available: Institute of Public Enterprise, Library: Lost (1). Place hold Add to cart (remove)
	17.	International marketing : text and cases / Justin Paul, Ramneek Kapoor. by Paul, Justin Kapoor, Ramneek Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill Publishing Co., 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.84 PAU, ... Place hold Add to cart (remove)
	18.	Marketing management : text and cases : Indian context / Tapan K. Panda by Panda, tapan k Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi : Excel Books, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 PAN, ... Place hold Add to cart (remove)
	19.	Marketing research / G.C. Beri. by Beri, g. c Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, ©2008 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 BER, ... Place hold Add to cart (remove)
	20.	Consumer behaviour : insights from Indian market / Ramanuj Majumdar by Majumdar, Ramanuj Material type: Text Language: English Publication details: New Delhi : PHI Learning, 2024 Availability: Items available for loan: Institute of Public Enterprise, Library (13)Call number: 658.834 MAJ, ... Not available: Institute of Public Enterprise, Library: Checked out (2). Lists: New Arrivals - October and November 2024. Place hold Add to cart (remove)
	21.	Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan. Dash. by Malhotra, naresh k Dash, Satyabhushan Edition: Sixth ed. Material type: Text Language: English Publication details: New Delhi : Pearson, ©2011 Availability: Items available for loan: Institute of Public Enterprise, Library (13)Call number: 658.83 MAL.M, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	22.	Supply chain management : Strategy, Planning, and Operation / Sunil Chopra; Peter Meindl; Dharam Vir Kalra by Chopra, sunil, 1960- Meindl, Peter, 1970- Vir Kalra, Dharam Edition: Sixth Edition. Material type: Text Language: English Publication details: New Delhi : Pearson, 2016 Availability: Items available for loan: Institute of Public Enterprise, Library (33)Call number: 658.7 CHO, ... Not available: Institute of Public Enterprise, Library: Lost (3). Place hold Add to cart (remove)
	23.	Human resource management in bpo and retail sectors by Thakre,nilesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New delhi A.P.H Publishing 2015 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	24.	Marketing management : analysis, planning, implementation and control / Philip Kotler by Kotler, Philip Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi Prentice Hall, 1988 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	25.	Marketing management : analysis, planning, implementation and control / Philip Kotler. by Kotler, Philip Edition: 8th ed. Material type: Text Language: English Publication details: New Delhi : Prentice Hall, 1995 Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	26.	Marketing for nonprofit organizations / Philip Kotler by Kotler, Philip Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi Prentice-Hall of India Pvt.Ltd. 1985 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	27.	Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip Keller, Kevin Lane Material type: Text Language: English Publication details: New Delhi : Prentice-Hall of India, 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (8)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	28.	Principles of Marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip Armstrong, Gary Edition: 9th, 3rd, 7th ed. Material type: Text Language: English Publication details: New Delhi : Prentice Hall, 2002. 1987. 1996 Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	29.	Marketing management: analysis, planning, implementation, and control / Philip Kotler by Kotler, Philip Edition: 7th ed. Material type: Text Language: English Publication details: New Delhi PHI 1991 Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	30.	Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. by Green, Paul E Tull, Donald S Albaum, Gerald Series: The Prentice Hall series in marketing Edition: 5th, 2nd ed. Material type: Text Language: English Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1988; New Delhi Prentice Hall, 1973 Availability: Items available for loan: Institute of Public Enterprise, Library (93)Call number: 658.83 GRE, ... Place hold Add to cart (remove)
	31.	No cover image available Management skills in marketing by Morse, stephen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 1993 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	32.	No cover image available International Marketing Management by DEWAN J M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Discovery Pub. 1996 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	33.	Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey by Jeannet, Jean-Pierre Hennessey, Hubert D Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi Jaico Publishing House 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JEA. Place hold Add to cart (remove)
	34.	Export marketing / B. S. Rathor [and] J. S. Rathor by Rathor, B. S Rathan, J. S Material type: Text Language: English Publication details: New Delhi Himalaya Pub. 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (53)Call number: 382.6 RAT, ... Place hold Add to cart (remove)
	35.	No cover image available Export marketing by Shiva ramu Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wheeler 1994 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	36.	No cover image available Export marketing strategies for success / S K Bhattacharya by Bhattacharya, S K Material type: Text Language: English Publication details: New Delhi Global Business 1991 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382.6 BHA. Place hold Add to cart (remove)
	37.	No cover image available International marketing management / Subhash C. Jain by Jain, Subhash C Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi CBS Pub. 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAI. Place hold Add to cart (remove)
	38.	No cover image available Marketing management in small scale industries / Manoj Kumar by Kumar, Manoj Material type: Text Language: English Publication details: New Delhi Good Book Co. 1994 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAN. Place hold Add to cart (remove)
	39.	No cover image available Marketing management analysis planning and control by PHOPHALIA, A K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kanishika Pub. 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	40.	No cover image available Tips for marketing by Sethi rajeev Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Beacon Books 1996 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	41.	Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. by Reeder, Robert R, 1935- Brierty, Edward G, 1925- Reeder, Betty H, 1936- Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi : Prentice Hall, 1991. 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 REE, ... Place hold Add to cart (remove)
	42.	Marketing management / Parag Diwan by Diwan, Parag Material type: Text Language: English Publication details: New Delhi Pentagon 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DIW. Place hold Add to cart (remove)
	43.	No cover image available Marketing of services strategies for success by Verma harsh v Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Global press 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	44.	Marketing in the new era: combating competition in a globalizing economy / J. S. Panwar by Panwar, J. S Material type: Text Language: English Publication details: New Delhi Response Books Sage Publication 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 PAN. Place hold Add to cart (remove)
	45.	No cover image available Production and marketing of pulses by Tripathi r s Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Mittal Pub. 1998 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	46.	Brand Management : the Indian context / Y.L.R. Moorthi. by Moorthi, Y. L. R Material type: Text Language: English Publication details: New Delhi : Vikas Pub. House.., 1999 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MOO. Place hold Add to cart (remove)
	47.	Services marketing / Helen Woodruffe. by Woodruffe, Helen Material type: Text Language: English Publication details: New Delhi Mac Millan 1999 Availability: Items available for loan: Institute of Public Enterprise, Library (35)Call number: 658.8 WOO.S, ... Place hold Add to cart (remove)
	48.	Marketing nuggets / S Ramesh Kumar by Ramesh Kumar, S Material type: Text Language: English Publication details: New Delhi VIKAS 1998 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM. Place hold Add to cart (remove)
	49.	No cover image available Marketing imperfection and effective demand / Mihir Rakshit by Mihir rakshit Material type: Text Publication details: New Delhi: ICSSR, 1993 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: MIH. Place hold Add to cart (remove)
	50.	Studies in Tourism : key issues in effective management / Sagar Singh. by Singh, Sagar Material type: Text Language: English Publication details: New Delhi, India : A.P.H. Pub., 1999 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.4791 SAG.S. Place hold Add to cart (remove)
	51.	Tourism in India : trends and issues / S Dharmarajan; Rabindra Seth by Dharmarajan, S Seth, Rabindra Material type: Text Language: English Publication details: New Delhi : Har-Anand Publications, ©1994 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.4791 DHA.T. Place hold Add to cart (remove)
	52.	Contemporary tourism and hospitality marketing / Praveen Sethi by Sethi, Praveen Material type: Text Language: English Publication details: New Delhi Rajat Publications 1999 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.4791 SET. Place hold Add to cart (remove)
	53.	Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. by Xavier, M. J, 1953- Material type: Text Language: English Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 1999 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8'02, ... Place hold Add to cart (remove)
	54.	No cover image available New marketing strategies : evolving flexible processes to fit market circumstance by Chaston ian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response 2000 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	55.	Product manangement in India / Ramanuj Majumdar. by Majumdar, Ramanuj Material type: Text Language: English Publication details: New Delhi : PHI Learning, 2007 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.5750954 MAJ, ... Place hold Add to cart (remove)
	56.	No cover image available Brand management the indian context by Moorthi ylr Material type: Text; Format: print ; Literary form: Not fiction Publication details: VIKAS NEW DELHI 2000 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	57.	No cover image available Global marketing -- handbook of by Lamont d Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Infinity Books 2000 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	58.	Sales management : in the Indian perspective / Vaswar Das Gupta by Das gupta, vaswar Edition: Eastern Economy ed. Material type: Text Language: English Publication details: Prentice-Hall, New Delhi : 2000 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.81 GUP.S, ... Place hold Add to cart (remove)
	59.	Strike that Deal : making a successful sale. Rajeev Sethi & E.A. Michigan by Rajeev, Sethi Material type: Text Language: English Publication details: New Delhi : Infinity, 2000 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 RAJ.S. Place hold Add to cart (remove)
	60.	Strategic Marketing for the digital Age : grow your business with online and digital technology / Bill Bishop. by Bishop, Bill, 1957- Material type: Text Language: English Publication details: New Delhi : Excel Books, 1998 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800285 BIS. Place hold Add to cart (remove)
	61.	Advertising and marketing strategies : a life style approach Hanspal Savita by Savita,Hanspal Material type: Text Language: English Publication details: New Delhi New Century Publictions. 2001 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SAV.A. Place hold Add to cart (remove)
	62.	Supply chain management / edited by John T. Mentzer by Mentzer, John T. (ed Material type: Text Language: English Publication details: New Delhi Response 2001 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SUP, ... Place hold Add to cart (remove)
	63.	Electronic commerce: Security risk management and control / Marilyn greenstein [and] Todd M Feinman by Greenstein, Marilyn Feinman, Todd M Material type: Text Language: English Publication details: New Delhi : TMH , 2001 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 1.64404 GRE.E. Place hold Add to cart (remove)
	64.	Marketing Information Products and Services : a primer for librarians and information professionals editors by Abhinandan K. Jain ... [et al.]. by Jain, Abhinandan K Jambhekar,Ashok Rama Rao,T.P Sreenivas Rao,S Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill Pub. Co., 1999 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1'902 JAI.M. Place hold Add to cart (remove)
	65.	Marketing Channel Management : a customer-centric approach / Pingali Venugopal. by Venugopal, Pingali, 1958- Material type: Text Language: English Publication details: New Delhi ; Thousand Oaks : Response Books, 2001 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'4 VEN. Place hold Add to cart (remove)
	66.	Selling to Win : tested techniques for closing the sale / Richard Denny by Denny, Richard Edition: Rev. 2nd ed. Material type: Text Publication details: New Delhi : Kogan Page, 2001 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.3 DEN. Place hold Add to cart (remove)
	67.	No cover image available Customer relationship management : A key to corporate success / V. Venkata Ramana, G. Somayajulu. by Venkata Ramana, V Somayajulu, G Material type: Text Language: English Publication details: New Delhi : Excel Books, ©2003 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 VEN, ... Place hold Add to cart (remove)
	68.	Rural marketing : text and cases / C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan. by Krishnamacharyulu, C. S. G Ramakrishnan, Lalitha Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi, India : Pearson Education/Dorling Kindersley, 2011 Availability: Items available for loan: Institute of Public Enterprise, Library (22)Call number: 658.8 KRI, ... Place hold Add to cart (remove)
	69.	Strategic Marketing for Non-profit Organisation / Alan R. Andreasen, Philip Kotler. by Andreasen, Alan R Kotler, Philip Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi : Prentice Hall, ©2003 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AND. Place hold Add to cart (remove)
	70.	Advertising, Promotion and New Media edited by Marla R. Stafford, Ronald J. Faber. by Stafford, Marla R Faber, Ronald J Material type: Text Language: English Publication details: New Delhi. Prentice-Hall of India private limited. 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 STA.A. Place hold Add to cart (remove)
	71.	Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum by Green, Paul E Tull, Donald S Albaum, Gerald Series: The Prentice Hall series in marketing Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi : Prentice Hall, 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (62)Call number: 658.83 GRE, ... Place hold Add to cart (remove)
	72.	Services Marketing : text & cases / Rajendra Nargundkar. by Nargundkar, Rajendra Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi, India : Tata McGraw Hill Education, ©2010 Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.8 NAR, ... Place hold Add to cart (remove)
	73.	Social marketing in the 21st century / Alan R. Andreasen by Andreasen, Alan R, 1934 Material type: Text Language: English Publication details: NEW DELHI SAGE 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 361.068 AND. Place hold Add to cart (remove)
	74.	The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan. by Khan, Kaleem Mohammed, 1951 Khan, Mohammed Naved, 1969- Material type: Text Language: English Publication details: New Delhi : Response Books, 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KHA. Place hold Add to cart (remove)
	75.	Strategic Marketing Planning / Colin Gilligan and Richard M.S. Wilson. by Gilligan, Colin Wilson, Richard. M. S Material type: Text Publication details: New Delhi : Elsevier India Pvt. Ltd., 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GIL. Place hold Add to cart (remove)
	76.	No cover image available Marketing in the public sector a raodmap for improved perfoermance / Philip Kotler , Nancy Lee by Kotler, Philip Material type: Text Language: English Publication details: New Delhi PEARSON 2007 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	77.	No cover image available International retailing and strategies in Asia / edited by John Dawson [and] Jung-Hee Lee by Dawson, John. (ed Lee, Jung-Hee. (ed Material type: Text Language: English Publication details: New Delhi JAICO 2007 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 INT. Place hold Add to cart (remove)
	78.	Successful selling solutions : test, monitor and constantly improve your selling skills / Julian Clay by Clay, Julian Material type: Text Language: English Publication details: New Delhi : Viva Books Pvt. Ltd., 2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.81 CLA.S. Place hold Add to cart (remove)
	79.	Case Studies in Marketing : the Indian context / R. Srinivasan. by Srinivasan, R Edition: 5th & 7th ed. Material type: Text Language: English Publication details: New Delhi, India : PHI Learning Private Ltd., 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SRI, ... Lists: New Arrivals - April 1st to 30th 2023. Place hold Add to cart (remove)
	80.	No cover image available Stock market integration and efficiency / R K Mishra, K. N. Mukherjee by Mishra, R. K Mukherjee, K. N Material type: Text Language: English Publication details: New Delhi Excel Books 2007 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 338.7 MIS, ... Place hold Add to cart (remove)
	81.	Marketing Management : text and cases / S.H.H. Kazmi. by Kazmi, S. H. H Material type: Text Language: English Publication details: New Delhi, India : Excel Books, 2007 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KAZ. Place hold Add to cart (remove)
	82.	Industrial Marketing Management / M. Govindarajan. by Govindarajan, M Material type: Text Publication details: New Delhi : Vikas Publishing House Pvt. Ltd. 2003 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.804 GOV, ... Place hold Add to cart (remove)
	83.	Marketing Communications Industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. by Jain, Gautam Raj Ahluwalia, Raunica, 1981- Material type: Text Language: English Publication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800954 JAI. Place hold Add to cart (remove)
	84.	Consumer Behaviour / Leon G Schiffman; Leslie Lazar Kanuk by Schiffman, Leon G Edition: 9th Material type: Text Language: English Publication details: New Delhi : Prentice Hall of India, 2007 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.834 SCH.C, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	85.	Marketing of Agricultural Products / Richard L. Kohls, Joseph N. Uhl by Kohls Richard L Uhl Joseph N Edition: 9th Material type: Text Language: English Publication details: New Delhi : Printice Hall of Inida , 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.1 KOH.M. Place hold Add to cart (remove)
	86.	Marketing Research and Entrepreneurship / B.S. Patil by Patil, B.S Material type: Text Language: English Publication details: New Delhi : ALP Books , 2009 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.04 PAT.M. Place hold Add to cart (remove)
	87.	Marketing Management : Indian Context, Global Perspective / V.S. Ramaswamy, S. Namakumari. by Ramaswamy, V. S Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi : Macmillan, 2009 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 RAM, ... Lists: New Arrivals (Gifted) - June 1st to 30th 2024. Place hold Add to cart (remove)
	88.	Services marketing : text and cases / Harsh V. Verma. by Verma, Harsh V Material type: Text Language: English Publication details: New Delhi Global 1993 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 VER, ... Place hold Add to cart (remove)
	89.	Global marketing management / Warren J. Keegan, Green, Mark C., and Naval K. Bhargava by Keegan, warren j Bhargava, Naval K Green, Mark C Edition: 7th, 5th ed. Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Prentice-Hall, 2002; New Delhi: Prentice-Hall, 1995 Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.84 KEE, ... Place hold Add to cart (remove)
	90.	Marketing Management : text and cases : Indian context / Tapan K. Panda by Panda, Tapan K Edition: SECOND Material type: Text Publication details: New Delhi : Excel Books, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 PAN, ... Place hold Add to cart (remove)
	91.	International Marketing Management : text and cases / U.C. Mathur. by Mathur, U. C, 1938- Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 MAT. Place hold Add to cart (remove)
	92.	Marketing : with CD / Michael Etzel, Bruce J Walker, William J Stanton, Ajay Pandit by Etzel, Michael J Walker, Bruce J Stanton, William J Pandit, Ajay Edition: 10th & 14th ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw Hill, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 ETZ, ... Place hold Add to cart (remove)
	93.	The Marketing Whitebook, 2010-2011 : one-stop guide for marketers / edited by Prosenjit Datta by Datta, Prosenjit Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi : Businessworld, 2010 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8. Place hold Add to cart (remove)
	94.	Darwin's brands : adapting for success / Anand Halve. by Halve, Anand Bhaskar, 1955- Material type: Text Publication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAL.D. Place hold Add to cart (remove)
	95.	Marketing: a critical textbook / Nick Ellis by Ellis Nick Material type: Text Language: English Publication details: New Delhi : SAGE, 2011 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ELL.M. Place hold Add to cart (remove)
	96.	Cases in marketing management / edited by Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Material type: Text Language: English Publication details: New Delhi SAGE Availability: Not available: Institute of Public Enterprise, Library: Damaged (1). Place hold Add to cart (remove)
	97.	No cover image available Legends in marketing. Vol. 1 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	98.	No cover image available Legends in marketing. Vol 2 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	99.	No cover image available Legends in marketing. Vol.3 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	100.	No cover image available Legends in marketing. Vol.4 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	101.	No cover image available Legends in Marketing, vol. 5 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Language: English Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	102.	No cover image available Legends in marketing. Vol. 6 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	103.	No cover image available Legends in marketing. Vol.8 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	104.	No cover image available Legends in marketing. Vol.9 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	105.	Framework for studying cooperative organisations: the case of NAFED / S. P. Seetharaman, N. Mohanan by Seetharaman, S. P Material type: Text Language: English Publication details: New Delhi Oxford and IBH 1986 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 350.8 SEE. Place hold Add to cart (remove)
	106.	Supply and price outlook for crops / S. L. Bapna, K. R. Rao by Bapna, S. L Rao, K. R Material type: Text Language: English Publication details: New Delhi Oxford and IBH 1987 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 350.8 BAP. Place hold Add to cart (remove)
	107.	Cocoa: production and marketing in India / V. N. Asopa, S. Narayanan by Asopa, V. N Narayanan, S Material type: Text Language: English Publication details: New Delhi Oxford and IBH 1986 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 350.8 ASO. Place hold Add to cart (remove)
	108.	No cover image available Market integration and market access for agricultural Communities in India / Satish Y Deodhar, Vijay paul sharma, Gopal naik, And Vijay intodia. by Deodhar satish Y Deodhar, Satish Y Sharma, Vijay paul Naik, Gopal Intodia, Vijay Material type: Text Language: English Publication details: NEW DELHI : OXFORD AND IBH, 1986 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 350.8 DEO. Place hold Add to cart (remove)
	109.	Marketing Management / Rajan Saxena by Saxena, Rajan Edition: 2nd & 4th ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, ©2012 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SAX.M, ... Place hold Add to cart (remove)
	110.	Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C, 1944- Edition: 7th ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill/Irwin, 2005 Other title: Consumer behavior & marketing strategy Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'342 PET.C, ... Place hold Add to cart (remove)
	111.	Advertising and promotions - An IMC perspective / Kruti Shah by Shah,Kruti Material type: Text Language: English Publication details: New Delhi Tata McGraw-Hill publishing company limited. 2009 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 SHA.A, ... Place hold Add to cart (remove)
	112.	Customer Relationship Management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by Sheth, Jagdish N Parvatiyar, Atul Shainesh, G Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812. Place hold Add to cart (remove)
	113.	Marketing of Information Technology : concepts, products, services and intellectual property rights / K. Venkatesh by Venkatesh, K Material type: Text Language: English Publication details: New Delhi : Tata McGraw Hill Education, 2009 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 VEN. Place hold Add to cart (remove)
	114.	Marketing Research / P. Narayana Reddy, G V R K Acharyulu. by Narayana Reddy, P Acharyulu, G V R K Material type: Text Language: English Publication details: New Delhi : Excel Books, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 NAR.M. Place hold Add to cart (remove)
	115.	Relationship Marketing : text and cases / S. Shajahan. by Shajahan, S Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, ©2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SHA.R. Place hold Add to cart (remove)
	116.	Industrial marketing / Hory Sankar Mukerjee. by Mukerjee, Hory Sankar Material type: Text Language: English Publication details: New Delhi : Excel Books, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MUK. Place hold Add to cart (remove)
	117.	Services marketing : text & cases Rajendra Nargundkar. by Nargundkar, rajendra Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi, India : Tata McGraw Hill Education, ©2010 Availability: Items available for loan: Institute of Public Enterprise, Library (11)Call number: 658.8 NAR, ... Place hold Add to cart (remove)
	118.	Marketing of Consumer Products : a study of cosmetic and toiletry products / Nand Lal Mali by Nand, Lal Mali Material type: Text Publication details: New Delhi : Classical Publishing Company, 2016 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.834 NAN.M. Place hold Add to cart (remove)
	119.	Mktg : A South-Asian Perspective / Charles W Lamb, Joseph F Hair, Dheeraj Sharma ,Carl McDaniel, Jr. by Lamb, charles w Hair, Joseph F Sharma, Dheeraj McDaniel, Carl Material type: Text Publication details: New Delhi : Cengage Learning, 2012 Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.8 LAM, ... Not available: Institute of Public Enterprise, Library: Damaged (1). Institute of Public Enterprise, Library: Lost (1). Place hold Add to cart (remove)
	120.	Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta. by Jauhari, Vinnie Dutta, Kirti Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi : Oxford University Press, 2017 Availability: Items available for loan: Institute of Public Enterprise, Library (76)Call number: 658.8 VIN, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	121.	Digital marketing : from fundamentals to future / T. N. Swaminathan, Karthik Kumar by Swaminathan, T.N Material type: Text Publication details: New Delhi : Cengage, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.872 SWA, ... Place hold Add to cart (remove)
	122.	Handbook of advances in marketing in an era of disruptions : Essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 PAR, ... Place hold Add to cart (remove)
	123.	No cover image available Management science in marketing / David B. Montgomery and Glen L. Urban by Montgomery, David B Urban, Glen L Material type: Text Language: English Publication details: New Delhi Prentice-Hall of India 1974 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MON. Place hold Add to cart (remove)
	124.	No cover image available International marketing / John Fayerweather by Fayerweather, John Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi Prentice-Hall of India 1970 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 FAY, ... Place hold Add to cart (remove)
	125.	No cover image available Product policy and strategy / David J. Luck by Luck, David J Series: Foundations of marketing series Material type: Text Language: English Publication details: New Delhi Prentice-Hall of India 1972 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LUC. Place hold Add to cart (remove)
	126.	No cover image available Marketing management and the behavioral environment / Perry Bliss by Bliss, Perry Series: Foundations of marketing series Material type: Text Language: English Publication details: New Delhi Prentice-Hall of India 1970 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BLI. Place hold Add to cart (remove)
	127.	No cover image available Men, motives, and markets / Wroe Alderson, Michael H. Halbert by Alderson, Wroe Halbert, Michael H Material type: Text Language: English Publication details: New Delhi Prentice-Hall 1976 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ALD. Place hold Add to cart (remove)
	128.	No cover image available Indian consumers : studies and cases for marketing decisions. / Subhash C. Mehta by Mehta, Subash C Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, 1972 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.834 MEH.I. Not available: Institute of Public Enterprise, Library: Withdrawn (1). Place hold Add to cart (remove)
	129.	Indian foodgrain marketing / By John R. Moore [and] Sardar S. Johl [and] Ali M. Khusro by Moore, John R Johl, Sardar S Khusro, Ali M Material type: Text Language: English Publication details: New Delhi Prentice-Hall 1973 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.19 MOO. Place hold Add to cart (remove)
	130.	Marketing management : analysis, planning, and control / Philip Kotler. by Kotler, Philip Series: The Prentice-Hall series in marketing Edition: 5th, 4th, 3rd ed. Material type: Text Language: English Publication details: New Delhi : Prentice-Hall, 1984. 1983 Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	131.	No cover image available Modern marketing management: an introduction / Geoffery K. Francis by Francis, Geoffery K Material type: Text Language: English Publication details: New Delhi S.Chand & Company 1978 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 FRA. Place hold Add to cart (remove)
	132.	No cover image available Marketing research. / David J. Luck ... [et al.]. by Luck, david j Material type: Text Language: English Publication details: New Delhi : Prentice Hall, 1978 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 LUC.M, ... Place hold Add to cart (remove)
	133.	Introduction to marketing / D. Amarchand, B. Varadharajan by Amarchand, D Varadharajan, B Material type: Text Language: English Publication details: New Delhi Vikas 1979 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AMA. Place hold Add to cart (remove)
	134.	No cover image available Fundamentals of marketing: additional dimensions: selections from the literature edited by Jack L. Taylor [and] James F. Robb by Taylor, Jack L. (ed Robb, James F Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi Tata McGraw-Hill 1979 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 FUN, ... Place hold Add to cart (remove)
	135.	No cover image available Marketing for accountants and managers / R. J. Williamson by Williamson, R. J Material type: Text Language: English Publication details: New Delhi Allied 1980 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 WIL. Place hold Add to cart (remove)
	136.	Principles of marketing / Philip Kotler by Kotler, Philip Material type: Text Language: English Publication details: New Delhi Prentice-Hall 1982 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	137.	No cover image available Multinational marketing management / Warren J. Keegan by Keegan, Warren J Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi Prentice-Hall of India Pvt.Ltd. 1982 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KEE. Place hold Add to cart (remove)
	138.	No cover image available Behaviour in space : rural marketing in an underdeveloped economy / H Ramachandran with the assistance of G.S. Sastri ; foreword by V.K.R.V. Rao. by Ramachandran, H Series: Studies in integrated rural development series Material type: Text Language: English Publication details: New Delhi Concept Publishing Co. 1981 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 309.263 RAM. Place hold Add to cart (remove)
	139.	No cover image available Theory of the firm: resource allocation in a market economy / Kalman J. Cohen, Richard M. Cyert by Cohen, Kalman J Cyert, Richard M Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi Prentice Hall Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.5 COH. Place hold Add to cart (remove)
	140.	No cover image available Marketing: environment, concepts and cases / Subhash C. Mehta, Keshav Prasad by Mehta, Subhash C Prasad, Keshav Material type: Text Language: English Publication details: New Delhi Tata McGraw-Hill 1980 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MEH.M. Place hold Add to cart (remove)
	141.	No cover image available Marketing scenerio / National Fertilizers Limited by National Fertilizers Limited Material type: Text Language: English Publication details: New Delhi NFL Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 NAT. Place hold Add to cart (remove)
	142.	No cover image available Political marketing:the indian experience / Dilip M. Sarwate by Sarwate, Dilip M Material type: Text Language: English Publication details: New Delhi Tata McGraw-Hill 1990 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SAR. Place hold Add to cart (remove)
	143.	No cover image available Marketing: a managerial introduction / J. C. Gandhi by Gandhi, J. C Material type: Text Language: English Publication details: New Delhi Tata McGraw-Hill Publishing Co.Ltd. 1989 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GAN. Place hold Add to cart (remove)
	144.	Marketing management: analysis, planning, implementation and control / Philip Kotler by Kotler, Philip Edition: 7th ed. Material type: Text Language: English Publication details: New Delhi Prentice-Hall of India Pvt.Ltd. 1991 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	145.	No cover image available Compendium of training programmes: 1991-92 / India.Ministry Of Personnel, Public Grievances and Pensions by India.Ministry Of Personnel, Public Grievances and Pensions Material type: Text Language: English Publication details: New Delhi Govt.of India Press 1991 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.312404025 IND, ... Place hold Add to cart (remove)
	146.	Marketing management : planning, implementation and control: the Indian context / V.S. Ramaswamy and S. Namakumari by Ramaswamy, V. S Namakumari, S Material type: Text Language: English Publication details: New Delhi Macmillan 1990 Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 RAM, ... Place hold Add to cart (remove)
	147.	No cover image available Agricultural marketing and credit / K. Subbarao by Subbarao, K Material type: Text Language: English Publication details: New Delhi ICSSR 1989 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.13 SUB. Place hold Add to cart (remove)
	148.	Essence of marketing reserch by Chisnall,peter m Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 1994 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	149.	Essence of services marketing by Payne,adrian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 1994 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	150.	Nabhi's manual of SEBI guidelines on capital issues, maerchant banking and mutual funds / by Nabhi publications Material type: Text Language: English Publication details: New Delhi Nabhi 1993 - 1996 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 332.64 NAB, ... Place hold Add to cart (remove)
	151.	Working of stock exchanges in india / H. R Machiraju by Machiraju, H. R Material type: Text Language: English Publication details: New Delhi New Age International Publishers Limited 1995 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.632 MAC. Place hold Add to cart (remove)
	152.	Essence of marketing by Majaro,simon Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 1995 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	153.	Essence of international marketing by Paliwoda,stan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 1995 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	154.	Marketing and politics of tendu leaves in india : study of andhra pradesh and maharashtra states / R Dawar by Dawar, R Material type: Text Language: English Publication details: New Delhi Uppal 1994 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 633.71 DAW. Place hold Add to cart (remove)
	155.	Strategic marketing management: concepts and cases an indian context / by Khurana, Rakesh [and] A N Ravichandran Ravichandran, A N Material type: Text Language: English Publication details: New Delhi Global Business Press 1995 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KHU. Place hold Add to cart (remove)
	156.	Services marketing: text and cases/ Vinnie Jauhari, Kirti Dutta by Jauhari, Vinnie Dutta, Kirti Edition: 2nd ed. Material type: Text Publication details: New Delhi OUP 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 JAU, ... Place hold Add to cart (remove)
	157.	No cover image available Services marketing: the Indian context / R. Srinivasan by Srinivasan, R Series: Eastern economy edition Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi : PHI Learning, 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.800954 SRI, ... Place hold Add to cart (remove)
	158.	Business Marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Dwyer, F. Robert Tanner, John F Series: McGraw-Hill/Irwin series in marketing Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi : McGraw-Hill, 2008 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DWY. Place hold Add to cart (remove)
	159.	Marketing in India : cases and readings / S. Neelamegham. by Neelamegham, S, 1935- Edition: 3rd. rev. ed. Material type: Text Language: English Publication details: New Delhi : Vikas Pub. House : Distributors, UBS Publishers' Distributors, 2000 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80954 NEE. Place hold Add to cart (remove)
	160.	Total quality in marketing / by William C. Johnson, Richard J. Chvala. by Johnson, William C, 1954- Series: Encyclopaedia of Total Quality Management Series Material type: Text Language: English Publication details: New Delhi : Vanity Books International, c1996 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JOH. Place hold Add to cart (remove)
	161.	Introduction to futures and options markets / John Hull by Hull, John Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi : Prentice hall of India, 2002 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 530 HUL. Place hold Add to cart (remove)
	162.	Digital marketing / Vandana Ahuja by Ahuja, Vandana Material type: Text Language: English Publication details: New Delhi : Oxford University Press, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 AHU. Place hold Add to cart (remove)
	163.	No cover image available Marketable surplus and market dependence : a study of a millet region / by M.V. Nadkarni by Nadkarni, M.V Material type: Text Language: English Publication details: New Delhi : Allied Publishers , 1980 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.413 NAD. Place hold Add to cart (remove)
	164.	Marketing management / Rajan Saxena by Saxena, Rajan Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, ©2016 Availability: Not available: Institute of Public Enterprise, Library: Lost (1). Add to cart (remove)
	165.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by Belch, George E Belch, Michael A Edition: 9th ed. Material type: Text Publication details: New Delhi : McGraw-Hill Publications ; 2019 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL. Place hold Add to cart (remove)
	166.	Business Marketing : Text and case / Krishna K. Havaldar by Havaldar, Krishna K Edition: 4th ed. Material type: Text Publication details: New Delhi: Tata McGraw-Hill, 2010 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAV. Place hold Add to cart (remove)
	167.	Capital Markets / S. Gurusamy by Gurusamy, S Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, 2010 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.04150 GUR. Place hold Add to cart (remove)
	168.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C Edition: 9th ed. Material type: Text Publication details: New Delhi : Irwin, 2010 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 PET. Place hold Add to cart (remove)
	169.	Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C Mullins, John W Edition: 7th ed. Material type: Text Publication details: New Delhi : McGraw-Hill/Irwin, ©2011 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 WAL. Place hold Add to cart (remove)
	170.	Marketing management : Indian context, global perspective / V. S. Ramaswamy, S. Namakumari, by Ramaswamy, V. S Namakumari, S Edition: Sixth Edition. Material type: Text Language: English Publication details: New Delhi : Sage Publications, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 RAM, ... Place hold Add to cart (remove)
	171.	Marketing management / Rajan Saxena. by Saxena, Rajan Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 SAX, ... Not available: Institute of Public Enterprise, Library: Checked out (2). Lists: New Arrivals - April 1st to 30th 2025. Place hold Add to cart (remove)
	172.	Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher by Barker, Melissa S Barker, Donald I Bormann, Nicholas F Neher, Krista E Material type: Text Language: English Publication details: New Delhi ; Cengage Learning. 2013 Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.872 BAR, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	173.	Services marketing : Text and cases / Rajendra Nargundkar. by Nargundhkar, Rajendra Edition: 3rd ed. Material type: Text Publication details: New Delhi, India : Tata McGraw Hill Education, 2010 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 NAR. Place hold Add to cart (remove)
	174.	Competitiveness in global tea trade / V.N. Asopa. by Asopa, V. N Series: CMA monograph, no. 198 Material type: Text Language: English Publication details: New Delhi : Oxford & IBH Pub. Co., ©2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.17372 ASO. Place hold Add to cart (remove)
	175.	Agricultural marketing in India / S S Acharya, N L Agrawal by Acharya, S. S Agarwal, N. L Edition: 7th ed. Material type: Text Language: English Publication details: New Delhi : Oxford and IBH Publishing, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 381.410954 ACH, ... Lists: New Arrivals- October 1st to 31st 2022. Place hold Add to cart (remove)
	176.	Marking research : text, applications and case studies / Ramanuj Majumdar by Majumdar, Ramanuj Material type: Text Language: English Publication details: New Delhi : New Age International (P) Ltd., 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 MAJ, ... Place hold Add to cart (remove)
	177.	International marketing / Michael R. Czinkota; Ilkka A.Ronkainen by Czinkota, Michael R Ronkainen, Ilkka A Edition: 10th ed. Material type: Text Language: English Publication details: New Delhi : Cengage Learning, 2017 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.84 CZI, ... Place hold Add to cart (remove)
	178.	Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij by De Mooij, Marieke Edition: 3rd edition Material type: Text Language: English Publication details: New Delhi : SAGE Publications, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8342 DEM, ... Lists: New Arrivals - February 1st to 29th 2024. Place hold Add to cart (remove)
	179.	Right between the ears : how to use Brain Science to Build epic brands / Sandeep Dayal by Dayal, Sandeep Material type: Text Language: English Publication details: New Delhi : Portfolio, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 DAY. Place hold Add to cart (remove)
	180.	Social media marketing for dummies / Shiv Singh and Stephanie Diamond. by Singh, Shiv Diamond, Stephanie Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi : Wiley, ©2012 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 SIN. Place hold Add to cart (remove)
	181.	Marketing in the digital age / Dinesh Kumar. by Kumar, Dinesh Material type: Text Language: English Publication details: New Delhi, India ; Thousand Oaks, California : SAGE Texts, [2021] Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM. Place hold Add to cart (remove)
	182.	Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby. by Grigsby, Mike Edition: Second edition. Material type: Text Language: English Publication details: New Delhi : Kogan Page Limited, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'3 GRI, ... Place hold Add to cart (remove)
	183.	Strategic marketing : making decisions for strategic advantage / Musadiq A. Sahaf. by Sahaf, Musadiq Amin, 1958 Material type: Text Language: English Publication details: New Delhi : Prentice-Hall India, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SAH, ... Place hold Add to cart (remove)
	184.	Strategic market management / David A. Aaker and Christine Moorman by Aaker, David A Moorman, Christine Edition: Eleventh edition. Material type: Text Language: English Publication details: New Delhi : John Wiley, 2007 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 AAK, ... Place hold Add to cart (remove)
	185.	Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen by Kerpen, Dave Material type: Text Language: English Publication details: New Delhi : McGraw-Hill Education, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 KER, ... Place hold Add to cart (remove)
	186.	Marketing analytics / Seema Gupta, Avadhoot Jather by Gupta, Seema Jather, Avadhoot Series: Wiley analytics series for Management Material type: Text Language: English Publication details: New Delhi : Wiley India Pvt. Ltd. , 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 GUP, ... Lists: New Arrivals - February 1st to 28th 2023. Place hold Add to cart (remove)
	187.	Digital marketing : strategy & tactics / Jeremy Kagan and Siddharth Shekhar Singh by Kagan, Jeremy Singh, Siddharth Shekhar Material type: Text Language: English Publication details: New Delhi : Wiley India Pvt. Ltd., 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KAG. Place hold Add to cart (remove)
	188.	Social media & mobile marketing : includes online worksheets / Bhatia, Puneet Singh by Bhatia, Puneet Singh Material type: Text Language: English Publication details: New Delhi : Wiley India Pvt. Ltd., 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 BHA, ... Place hold Add to cart (remove)
	189.	No cover image available Indian journal of marketing. Material type: Continuing resource Publication details: [New Delhi, India] : [Associated Management Corp.], [1968]- Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/005. Place hold Add to cart (remove)
	190.	Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar by Schiffman, Leon G Wisenblit, Joseph Ramesh Kumar, S Edition: 12th ed. Material type: Text Language: English Publication details: New Delhi : Pearson ; 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.834 SCH, ... Lists: New Arrivals - October and November 2024. Place hold Add to cart (remove)
	191.	Intelligent Marking : employing new-age technologies / V. Kumar by Kumar, V Material type: Text Language: English Publication details: New Delhi : SAGE Publications, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM. Place hold Add to cart (remove)
	192.	Marketing metrics : the definitive guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by Bendle, Neil T Farris, Paul W Pfeifer, Phillip E Reibstein, David J Material type: Text Language: English Publication details: New Delhi : Pearson Education, Inc., 2016 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN. Place hold Add to cart (remove)
	193.	Marketing management / Philip Kotler, Kevin Lane Keller by Kotler, Philip Keller, Kevin Lane Edition: 15th ed. Material type: Text Language: English Publication details: New Delhi : Pearson, 2021. Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	194.	Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker by Mullins, John W Walker, Orville C Series: McGraw-Hill/Irwin series in marketing Material type: Text Language: English Publication details: New Delhi : McGraw-Hill, 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MUL. Place hold Add to cart (remove)
	195.	Marketing research / John Boyce. by Boyce, John Material type: Text Language: English Publication details: New Delhi : McGraw-Hill 2011 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BOY. Place hold Add to cart (remove)
	196.	Marketing : an introduction / Rosalind Masterson, Nichola Phillips et David Pickton. by Masterson, Rosalind Philips, Nicholas Pickton, David Material type: Text Language: English Publication details: New Delhi : SAGE, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAS. Place hold Add to cart (remove)
	197.	Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. by Venugopal, Pingali, 1958- Language: English Publication details: New Delhi : SAGE Publications, [2014] Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.10954 VEN. Place hold Add to cart (remove)
	198.	Direct, digital & data-driven marketing / Lisa Spiller. by Spiller, Lisa Publication details: New Delhi : SAGE, ©2020 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 SPI, ... Lists: New Arrivals - February 1st to 29th 2024. Place hold Add to cart (remove)
	199.	Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by Panda, Tapan K Sahadev, Sunil Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi : Oxford University Press, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 PAN. Place hold Add to cart (remove)
	200.	Sensory marketing : an introduction / Bertil Hultén. by Hultén, Bertil Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi : SAGE Publications, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80019 HUL. Place hold Add to cart (remove)
	201.	International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by Czinkota, Michael R Ronkainen, Ilkka A Edition: 10th ed. Material type: Text Publication details: New Delhi : South-Western Cengage Learning, c2013 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 CZI. Place hold Add to cart (remove)
	202.	MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma and Carl McDaniel. by Lamb, Charles W Hair, Joseph F Sharma, Dheeraj McDaniel, Carl Material type: Text Language: English Publication details: New Delhi : Cengage Publications, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LAM. Place hold Add to cart (remove)
	203.	The new marketing : how to win in the digital age / Cheryl Burgess & Mark Burgess ; [foreword by Jonah Berger] by Burgess, Cheryl Burgess, Mark, 1949- Material type: Text Language: English Publication details: New Delhi : Sage, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 BUR. Place hold Add to cart (remove)
	204.	Brand management : principles and practices / Kirti Dutta by Dutta, Kirti Material type: Text Language: English Publication details: New Delhi : Oxford University Press, 2012 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DUT. Place hold Add to cart (remove)
	205.	Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. by Brennan, David Ross Canning, Louise McDowell, Raymond Edition: 5th. Material type: Text Language: English Publication details: New Delhi : SAGE Publications, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.804 BRE. Lists: AI list. Place hold Add to cart (remove)
	206.	The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by Srivastava, Rajendra K Srivastava, Rajendra K Thomas, Gregory Metz Material type: Text Publication details: New Delhi, India ; SAGE Publications, ©2016 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/27 SRI. Place hold Add to cart (remove)
	207.	The definitive book of branding / edited by Kartikeya Kompella. by Kompella, Kartikeya Material type: Text Language: English Publication details: New Delhi, India : Sage, Response Business Books, 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 THE. Place hold Add to cart (remove)
	208.	Ecommerce business through social media marketing : simple steps to start your ecommerce brand through facebook and Instagram marketing / Goldink Books by Goldink Books Material type: Text Language: English Publication details: New Delhi ; Goldink Books, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GOL. Place hold Add to cart (remove)
	209.	Web analytics for dummies / by Pedro Sostre and Jennifer LeClaire. by Sostre, Pedro LeClaire, Jennifer Material type: Text Language: English Publication details: New Delhi : Wiley Pub., c2007 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 006.312 SOS, ... Lists: New Arrival - May 2022. Place hold Add to cart (remove)
	210.	Green marketing and sustainable development / edited by Amit Kumar Singh and Priyanka Mahanta, foreword by Zoramthanga. by Singh, Amit Kumar Mahanta, Priyanka Zoramthanga Material type: Text Language: English Publication details: New Delhi, India : Mittal Publications, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 GRE. Lists: New Arrival - May 2022. Place hold Add to cart (remove)
	211.	Marketing Management / Philip Kotler, (et al...) by Kotler, Philip Keller, Kevin Lane Chernev, Alexander Sheth, Jagdish N Shaineshm G Edition: 16th ed. Material type: Text Language: English Publication details: New Delhi ; Pearson India Education Services Pvt. Ltd., 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (15)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Lists: AI list, New Arrivals - February 1st to 29th 2024, New Arrivals - October and November 2024, New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	212.	Strategic marketing : text and cases : the Indian perspective / S. Shajahan by Shajahan, S Material type: Text Publication details: New Delhi : Viva Books Pvt. Ltd., 2010 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SHA, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	213.	Strategic market management / David A. Aaker, Christine Moorman by Aaker, David A Moorman, Christine Adapted by Islam, Jamid ul Rahman, Zillur Edition: 11th ed. Material type: Text Language: English Publication details: New Delhi : Wiley India Pvt Ltd. ; 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 AAK, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	214.	Marketing of newspapers : an overview / R. Padmaja by Padmaja, R Material type: Text Publication details: New Delhi ; Kanishka Publishers, Distributors, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 079.5484 PAD, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	215.	Troll proof branding in the age of doppelgangers / Gaurav Sood. by Sood, Gaurav Material type: Text Publication details: New Delhi ; SAGE Publication India Pvt Ltd., 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SOO. Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	216.	Social marketing in India / Sameer Deshpande, Nancy R. Lee, foreword by Philip Kotler by Deshpande, Sameer Lee, Nancy, 1945- Kotler, Philip - foreword Material type: Text Publication details: New Delhi ; Sage Publications, 2013 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.870954 DES, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Lists: New Arrivals- November 1st to 30th 2022, New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	217.	Introduction to rural marketing / Krishnamoorthy, R. by Krishnamoorthy, R Edition: 4th Rev. & Enl. ed., Material type: Text Publication details: New Delhi ; Himalaya Publishing House, 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KRI, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	218.	Services marketing : concepts, practices & cases from Indian environment / S. Shajahan by Shajahan, S Edition: 2nd Rev. & Enl. ed. Material type: Text Publication details: New Delhi ; Himalaya Publishing House, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SHA, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	219.	Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th ed. Material type: Text Publication details: New Delhi: Pearson, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ... Lists: New Arrivals- October 1st to 31st 2022. Place hold Add to cart (remove)
	220.	International marketing : an Indian adaptation / Masaaki Kotabe, Kristiaan Helsen and Adapted by Prateek Maheshwari by Kotabe, Masaaki Helsen, Kristiaan Maheshwari, Prateek Edition: 8th ed. Material type: Text Publication details: New Delhi : John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 KOT. Lists: New Arrivals- November 1st to 30th 2022. Place hold Add to cart (remove)
	221.	Marketing management : text and cases : Indian context / Tapan K. Panda by Panda, Tapan K Edition: 3rd ed. Material type: Text Publication details: New Delhi ; Taxmann's Publications, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 PAN, ... Lists: New Arrivals - August 1st to 31st 2024, New Arrivals - February 1st to 28th 2023. Place hold Add to cart (remove)
	222.	Marketing management/ Arun kumar and Rachana Sharma by Kumar, Arun Material type: Text Publication details: New Delhi: Atlantic Publishers & Distributers (P) Ltd. 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KUM. Lists: New Arrivals - February 1st to 28th 2023. Place hold Add to cart (remove)
	223.	Case studies on management strategies, human resource and marketing dimension / edited by Shreya Mishra and Ajoy K. Dey by Mishra, Shreya Dey, Ajoy K Material type: Text Language: English Publication details: New Delhi: Bloomsbury; 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.3 CAS, ... Lists: New Arrivals - April 1st to 30th 2023, New Arrivals - April 1st to 30th 2024, New Arrivals - January 1st to 31st 2024. Place hold Add to cart (remove)
	224.	Marketing research/ Alvin C. Burns, Ann Veeck, and Ronald F. Bush by Burns, Alvin C Bush, Ronald F Veeck, Ann Edition: 8th ed. Material type: Text Publication details: Pearson Education Limited : New Delhi, 2017 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BUR. Lists: New Arrivals - April 1st to 30th 2023. Place hold Add to cart (remove)
	225.	Marketing analytics : based on first principles / Robert W. Palmatier, Frank Germann, J. Andrew Petersen. by Palmatier, Robert W Germann, Frank Petersen, J. Andrew Material type: Text Publication details: New Delhi: Bloomsbury, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAL. Lists: New Arrivals - June 1st to 30th 2023. Place hold Add to cart (remove)
	226.	How to do linkedin marketing / Mohd. Sarfaraz by Sarfaraz, MD Material type: Text Publication details: New Delhi : Kavya Publications, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SAR. Lists: New Arrivals - May 1st to 31th 2023. Place hold Add to cart (remove)
	227.	Marketing Management : Indian Context, Global Perspective / V.S. Ramaswamy, S. Namakumari. by Ramaswamy, V. S Namakumari, s Edition: 5th ed. Material type: Text Publication details: New Delhi : McGraw-Hill education, 2013 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 RAM, ... Place hold Add to cart (remove)
	228.	Marketing : concepts and cases / Michael J. Etzel and et all. by Etzel, Michael Walker, Bruce J Stanton, William J Pandit, Ajay Edition: 13th ed. Material type: Text Publication details: New Delhi: Tata McGraw-Hill, 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ETZ. Place hold Add to cart (remove)
	229.	Marketing management / C. N. Sontakki by Sontakki, C.N Material type: Text Publication details: New Delhi : Kalyani Publishers, 2012 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SON. Place hold Add to cart (remove)
	230.	No cover image available Marketing management / T. N. Chhabra, S. K. Grover by Chhabra, T. N Material type: Text Publication details: New Delhi : Gagan Kapur, 2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 CHH. Place hold Add to cart (remove)
	231.	No cover image available International marketing management : an Indian perspective/ R. L. Vashney, B. Bhattacharyya by Varshney, R. L Bhattacharyya, B Edition: 9th ed. Material type: Text Publication details: New Delhi: S. Chand & Sons, 1995 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 VAR. Place hold Add to cart (remove)
	232.	Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan by Wisner, Joel D Tan, Keah-Choon (Author) Leong, G. Keong (Author) Material type: Text Publication details: New Delhi, Cengage Learning India Private Limited, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.7 WIS. Place hold Add to cart (remove)
	233.	Marketing research/ Vidyadhar Reddy Aileni, and Ravi Aluvala by Aileni, Vidyadhar Reddy Aluvala, Ravi Material type: Text Publication details: New Delhi: Paramount Publishing House, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AIL. Place hold Add to cart (remove)
	234.	The 22 immutable laws of marketing: violate them at your own risk / Al Ries, Jack Trout by Ries, Al Trout, Jack Material type: Text Language: English Publication details: New Delhi : Harper Collins India, 2012 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RIE. Lists: New Arrivals - December 1st to 31st 2023. Place hold Add to cart (remove)
	235.	Digital marketing : strategic planning & integration / Annmarie Hanlon. Material type: Text Language: English Publication details: New Delhi: Sage, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	236.	Marketing research: delivery customer insight/ Alan Wilson. by Wilon, Alan Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: Boomsbury, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 WIL. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	237.	Export procedures and documentation / M. D Jitendra. by Jitendra, M. D Material type: Text Language: English Publication details: New Delhi : Rajat Publications, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382.6 JIT. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	238.	Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by Smilansky, Shaz Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi : Kogan Page, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SMI. Lists: AI list. Place hold Add to cart (remove)
	239.	Social marketing in the 21st century / Alan R. Andreasen. by Andreasen, Alan R Material type: Text Language: English Publication details: New Delhi : Sage Publications, 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 361.0068 AND. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	240.	The future of purpose driven branding : signature programs that impact & inspire both business and society / David Aaker, Varsha Jain by Aaker, David Jain, Varsha Material type: Text Language: English Publication details: New Delhi : Wiley India Pvt. Ltd. , 2023 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.827 AAK, ... Lists: New Arrivals - September 1st to 30th 2024. Place hold Add to cart (remove)
	241.	Essentials of modern marketing : marketing management for the 21st century and beyond / Philip Kotler and (et al...) by Kotler, Philip Rothman, Denis Shabbir, Haseeb Brown, Linden Opresnik, Marc Oliver Amigo, Raul Kibria, Sadia Crichton-Browne, Sean Mukharjee, Tuhin Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi : Vikas Publishing , 2024 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT. Lists: New Arrivals - September 1st to 30th 2024. Place hold Add to cart (remove)
	242.	B2B marketing: text and cases / Krishna K Havaldar, Shailendra Dasari by Havaldar, Krishna K Edition: 5th ed. Material type: Text Publication details: New Delhi : McGraw Hill Publication, 2024 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.804 HAV, ... Lists: New Arrivals - October and November 2024. Place hold Add to cart (remove)
	243.	Digital marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. by Chaffey, Dave, 1963- Chadwick, Fiona Edition: 8th ed. Material type: Text Language: English Publication details: New Delhi : Pearson , 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.872 CHA, ... Lists: New Arrivals-December 1st to 31st 2024. Place hold Add to cart (remove)
	244.	Social marketing in India / Sameer Deshpande, Nancy R. Lee by Deshpande, Sameer Lee, Nancy R Material type: Text Language: English Publication details: New Delhi : Atlantic Publishers & Distributors (P) Ltd, 2025 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.870954 DES, ... Lists: New Arrivals - February 1st to 28th 2025. Place hold Add to cart (remove)
	245.	Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James. by Clow, Kenneth E James, Karen E Material type: Text Language: English Publication details: New Delhi : SAGE Publications India, c2014 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CLO. Lists: New Arrivals - March 1st to 31st 2025. Place hold Add to cart (remove)

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