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Strategic marketing / O. C. Ferrell, Michael D. Hartline

By: Ferrell, O. CContributor(s): Hartline, Michael DMaterial type: TextTextLanguage: English Publisher: New Delhi : Cengage Learning., 2009Description: 435 pages : illustrations ; 24 cmISBN: 978-81-315-0913-5Subject(s): Marketing -- Management | Marketing | Strategic managementDDC classification: 658.8
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