Strategic marketing / (Record no. 307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-315-0913-5 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Ferrell, O. C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc | O. C. Ferrell, Michael D. Hartline |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Cengage Learning., |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 435 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Strategic management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Hartline, Michael D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Bill Date | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/10/2011 | 658.8 FER | 35550 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 06/24/2009 | 34908 | 06/08/2020 | Books | |||||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/24/2009 | 658.8 FER | 34909 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/24/2009 | 658.8 FER | 34910 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 06/24/2009 | 34911 | 06/08/2020 | Books | |||||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 09/21/2010 | 35806 | 06/08/2020 | Books | |||||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/11/2011 | 658.8 FER | 36479 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 12/10/2014 | 38833 | 06/08/2020 | Books | 2014-10-12 | ||||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/10/2014 | 658.8 FER | 38834 | 06/08/2020 | Books | 2014-10-12 | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/10/2014 | 658.8 FER | 38835 | 06/08/2020 | Books | 2014-10-12 | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/21/2020 | 658.8 FER | 45311 | 11/21/2020 | Books | Donated by IPE Faculty |