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Ferrell, O. C.

Strategic marketing / O. C. Ferrell, Michael D. Hartline - New Delhi : Cengage Learning., 2009. - 435 pages : illustrations ; 24 cm

ISBN: 978-81-315-0913-5

Subjects--Topical Terms:
Marketing --Management.
Marketing
Strategic management.

Dewey Class. No.: 658.8 / FER

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