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1.
Marketing management : analysis, planning, implementation, and control / Philip Kotler by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall, c1995
Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.8 KOT, ...

2.
International marketing / B. S. Rathor, J. S. Rathor by
Material type: Text Text
Language: English
Publication details: Bombay Himalaya 1994
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.84 RAT, ...

3.
Services marketing / S.M. Jha. by
Edition: 4th Rev. & mille. ed.
Material type: Text Text
Publication details: Mumbai : Himalaya Publishing House, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 JHA, ...

4.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Series: The Prentice-Hall series in marketing
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall Indian Pvt. Ltd., c1995
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KOT, ...

5.
Services marketing / Helen Woodruffe by
Material type: Text Text
Language: English
Publication details: New Delhi : Macmillan, 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (25)Call number: 658.8 WOO.S, ...

6.
Marketing planning & strategy / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text
Publication details: Cincinnati, Ohio : South-Western College Pub., 2000
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 JAI.

7.
Marketing management : The millennium edition / Philip Kotler. by Series: Prentice Hall international series in marketing
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall India Pvt. Ltd., 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.8 KOT.M, ...

8.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Institute of Public Enterprise, Library (12)Call number: 658.8 ZEI, ...

9.
Rural marketing / R.V. Badi, N.V. Badi by
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 BAD, ...

10.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Institute of Public Enterprise, Library: Lost (1).

11.
Global marketing management / Warren J. Keegan, Naval K. Bharhava by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (13)Call number: 658.84 KEE, ...

12.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Delhi : Pearson, c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.83 MAL.M, ... Not available: Institute of Public Enterprise, Library: Lost (1).

13.
Banking Marketing / ICFAI by
Material type: Text Text
Language: English
Publication details: Hyderabad : The ICFAI University, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 332.1 ICF.B, ...

14.
Marketing management : concepts and cases. / S.A. Sherlekar and R. Krishnamoorthy. by
Material type: Text Text
Publication details: Mumbai : Himalaya Publishing House., 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SHE.M, ...

15.
Industrial Marketing / by P.K. Ghosh. by
Material type: Text Text
Publication details: New Delhi : Oxford University, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.804 GHO, ...

16.
Marketing management: a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Material type: Text Text
Language: English
Publication details: New Delhi PHI 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (2).

17.
Customer Relationship Management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. by
Edition: Indian ed.
Material type: Text Text
Language: English
Publication details: Mason, Ohio : Thomson/South-Western, c2008
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.812 BAR, ...

18.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Ravi Shankar by
Edition: 2nd & 3rd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Other title:
  • Designing & managing the supply chain
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.5 SIM, ...

19.
Marketing Communications : Theory & Practice / Niraj Kumar by
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House., 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (7)Call number: 658.8 NIR, ...

20.
Marketing Research : a south Asian perspective / Gilbert A. Churchill, Dawn Iacobucci, D. Israel by
Material type: Text Text
Language: English
Publication details: Australia - Indian : Cengage Learning, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 CHU, ...

21.
Strategic marketing / O. C. Ferrell, Michael D. Hartline by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Learning., 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (11)Call number: 658.8 FER, ...

22.
Marketing management : A South Asian perspective / Philp Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson Prentice Hall, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (2). Institute of Public Enterprise, Library: Lost (1).

23.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson/Prentice Hall, 2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.83 MAL.M, ...

24.
Marketing Research / A. Parasuraman, Dhruv Grewal, R. Krishnan. by
Edition: First Indian Adaptation.
Material type: Text Text
Language: English
Publication details: New Delhi : Biztantra , c2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAR.M.

25.
Retailing : an introduction / Roger Cox and Paul Brittain. by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson Education Limited., 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 COX.

26.
Global marketing / Warren j. Keegan, Mark C. Green by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.84 KEE.G, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Institute of Public Enterprise, Library: Lost (1).

27.
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall, ©2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LIL.

28.
Marketing research : a South Asian Perspective / Gilbert A. Churchill, Dawn Iacobucci, D Israel by
Material type: Text Text
Language: English
Publication details: Australia : Cengage Learning, c2005
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.83 CHU, ...

29.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (20)Call number: 658.8 PAN, ...

30.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. by
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (149)Call number: 658.83 EAS, ...

31.
Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 KOT, ...

32.
Supply chain management : strategy, planning, and operation / Sunil Chopra; Peter Meindl; Dharam Vir Kalra by
Edition: 5th & 6th ed.
Material type: Text Text
Publication details: New Delhi : Pearson, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.7 CHO, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Institute of Public Enterprise, Library: Lost (1).

33.
International marketing : text and cases / Justin Paul, Ramneek Kapoor. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Publishing Co., 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.84 PAU, ...

34.
Marketing Research / Alvin C. Burns, Ronald F. Bush. by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BUR.M.

35.
Advertising sales and promotion management / S.A.Vhunawalla by
Material type: Text Text
Language: English
Publication details: Hyderabad ; Himalaya publishing House, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 CHU, ...

36.
Strategic Marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 WES.S, ...

37.
Marketing management : text and cases : Indian context / Tapan K. Panda by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Excel Books, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 PAN, ...

38.
Marketing research / G.C. Beri. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, ©2008
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 BER, ...

39.
Marketing management strategies / O.C. Ferrell, Michael D. Hartline. by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Australia ; India : South-Western, Cengage Learning, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (24)Call number: 658.8 FER, ...

40.
Consumer behaviour : insights from Indian market / Ramanuj Majumdar by
Material type: Text Text
Language: English
Publication details: New Delhi : PHI Learning, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (12)Call number: 658.834 MAJ, ... Not available: Institute of Public Enterprise, Library: Checked out (3).

41.
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. by
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (56)Call number: 658.872 GAY, ...

42.
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan. Dash. by
Edition: Sixth ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson, ©2011
Availability: Items available for loan: Institute of Public Enterprise, Library (14)Call number: 658.83 MAL.M, ...

43.
Purple cow : Transform your business by being remarkable / Seth Godin. by
Material type: Text Text
Language: English
Publication details: New York : Portfolio, 2003
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GOD.

44.
Supply chain management : Strategy, Planning, and Operation / Sunil Chopra; Peter Meindl; Dharam Vir Kalra by
Edition: Sixth Edition.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (30)Call number: 658.7 CHO, ... Not available: Institute of Public Enterprise, Library: Checked out (3). Institute of Public Enterprise, Library: Lost (3).

45.
Principles of marketing / Philip Kotler; Gary Armstrong; Prafulla Y Agnihotri by
Edition: 17th ed.
Material type: Text Text
Language: English
Publication details: Noida (Uttar Pradesh, Indien) : Pearson , ©2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (3).

46.
Human resource management in bpo and retail sectors by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New delhi A.P.H Publishing 2015
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

47.
Marketing management : analysis, planning, implementation and control / Philip Kotler by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Prentice Hall, 1988
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KOT, ...

48.
Marketing management : analysis, planning, implementation and control / Philip Kotler. by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall, 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.8 KOT, ...

49.
Marketing management : planning, implementation and control / V. S. Ramaswamy, S. Namakumari by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi : Macmillan and Co., 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.

50.
Inventory management - A case study Balmer Lawrie Co. Ltd. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

51.
General Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

52.
Customer expectation in Fright Forwarding Industry : A Benchmarking exercise by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 1998-2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

53.
Concept selling under marketing services a concept for bajaj auto finance ltd. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 1998-2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

54.
Small business strategies for ural marketing of Agriculture Inputs - a case study of Godavari HDPE Pipes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 1998-2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

55.
Tata tele services marketing plan for smart cards by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

56.
Advertising - A study of the process by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

57.
Project report on Mutual funds an overview by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

58.
Collaborative planning forecasting replinishment - A viability report by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

59.
SATNOV on Geographical Information systems by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

60.
Comparative study of internet based products for the corporate clients of ICICI Banks with its competitors by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

61.
SATNAV on Geographical Information system by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

62.
Restructuring and expansion strategy of PARAS Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

63.
Study on users attitude and retailing perception of water heaters at Vijaya Home Appliances Ltd. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

64.
Project report on organised retailing -- The Indian scenario by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

65.
Study of investment in mutual funds -- the behavioral patterns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

66.
Export order processing and documentation: OTIRAs Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

67.
Report on Market mapping of CTVs in Rayalaseema Area by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

68.
Export order processing and documentation : OTIRAs perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

69.
Pharma sector post 2005 challenges and strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

70.
Marketing research on GIS specifically into areas of CNS and AVT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

71.
Customer perception in courier industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

72.
Organized retailing - The Indian Scenario by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

73.
Online brand building by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

74.
Study on web marketing techniques by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

75.
Modern marketing management: in the Indian context / Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Bombay, Progressive Corp. [1969]
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8/00954 DAV, ...

76.
Marketing management / Harper W. Boyd, William F. Massy by
Material type: Text Text
Language: English
Publication details: Ontario Richard Irwin 1976
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 BOY, ...

77.
Marketing for nonprofit organizations / Philip Kotler by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India Pvt.Ltd. 1985
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ...

78.
Marketing management: cases and concepts / Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari, Abhinandan K. Jain by
Material type: Text Text
Language: English
Publication details: Delhi Macmillan 1978
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.834 DHO, ...

79.
Marketing research: theory and practice / Venkatakrishna V. Bellur by
Material type: Text Text
Language: English
Publication details: Bombay Himalaya Publishing House 1987
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8072 BEL.

80.
International marketing: an Indian perspective / P. Saravanavel by
Edition: 2nd & enlarged ed.
Material type: Text Text
Language: English
Publication details: Bombay Himalaya Publishing House 1987
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SAR.

81.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall of India, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.8 KOT, ...

82.
Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ...

83.
Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 9th, 3rd, 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall, 2002. 1987. 1996
Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.8 KOT, ...

84.
Marketing management: analysis, planning, implementation, and control / Philip Kotler by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi PHI 1991
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 KOT, ...

85.
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. by Series: The Prentice Hall series in marketing
Edition: 5th, 2nd ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1988; New Delhi Prentice Hall, 1973
Availability: Items available for loan: Institute of Public Enterprise, Library (93)Call number: 658.83 GRE, ...

86.
Management skills in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 1993
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

87.
Marketing research: text and cases / Harper W. Boyd by
Edition: 6th, 7th ed.
Material type: Text Text
Language: English
Publication details: Illinois Richard DIrwin 1985
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 BOY.M, ...

88.
Bringing new products to market the art andscience of creating by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Amacon 1991
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

89.
New directions in marketing business to business strategies for the 1990 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 1991
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

90.
Marketing driven technological innovations an opinion survey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 1996
Availability: Items available for loan: Institute of Public Enterprise, Library (2).

91.
International Marketing Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Discovery Pub. 1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

92.
Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi Jaico Publishing House 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JEA.

93.
Export marketing / B. S. Rathor [and] J. S. Rathor by
Material type: Text Text
Language: English
Publication details: New Delhi Himalaya Pub. 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (53)Call number: 382.6 RAT, ...

94.
Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia. by
Edition: Fourth Revised, enriched and Enlarged Edition.
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (42)Call number: 659.1 CHU, ...

95.
Export marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wheeler 1994
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

96.
Export marketing strategies for success / S K Bhattacharya by
Material type: Text Text
Language: English
Publication details: New Delhi Global Business 1991
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382.6 BHA.

97.
International marketing: analysis and strategy / Sak Onkvisit, John J. Shaw by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: NewDelhi PHI 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 ONK, ...

98.
International marketing management / Subhash C. Jain by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi CBS Pub. 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAI.

99.
Marketing strategies / P. K. Yadav by
Material type: Text Text
Language: English
Publication details: Delhi Anamika Pub. 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 YAD.

100.
Marketing management in small scale industries / Manoj Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi Good Book Co. 1994
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAN.

101.
Marketing management analysis planning and control by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kanishika Pub. 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

102.
International finance / Keith Pilbeam by
Material type: Text Text
Language: English
Publication details: UK, 1992
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.15 PIL.

103.
Tips for marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Beacon Books 1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

104.
Industrial marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi AITBS 1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

105.
Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall, 1991. 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 REE, ...

106.
Marketing management / Parag Diwan by
Material type: Text Text
Language: English
Publication details: New Delhi Pentagon 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DIW.

107.
Marketing strategies of air carriers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

108.
Direct marketing in it industry with a special emphasis on service industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYD IPE 1995-97
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

109.