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Online Public Access Catalogue

Global marketing management / Warren J. Keegan, Naval K. Bharhava

By: Keegan, Warren JContributor(s): Green, Mark C | Bhargava, Naval KMaterial type: TextTextLanguage: English Publisher: Upper Saddle River, N.J. : Prentice Hall, 2002Edition: 7th edDescription: xxv, 617 p. : ill. ; 27 cmISBN: 0130332712Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848
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Includes bibliographical references and index.

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