Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
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TextLanguage: English Publisher: Boston : McGraw-Hill/Irwin, c2006Edition: 6th & 4th edDescription: xxvii, 743 p. : ill., map ; 27 cmISBN: 9780070660076; 0072961945 (alk. paper)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 ZEI (Browse shelf) | MARKT.MM | Available | 38974 | |
| Books | Institute of Public Enterprise, Library | MARKT.MM | Available | 38679 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 ZEI (Browse shelf) | MARKT.MM | Available | 38632 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 ZEI (Browse shelf) | MARKT.MM | Available | 38633 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 ZEI (Browse shelf) | MARKT.MM | Available | 37408 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 ZEI (Browse shelf) | MARKT.MM | Available | 37344 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 ZEI (Browse shelf) | MARKT.MM | Available | 31295 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 ZEI (Browse shelf) | MARKT.MM | Available | 31293 | |
| Books | Institute of Public Enterprise, Library | MARKT.MM | Available | 31292 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 ZEI (Browse shelf) | MARKT.MM | Available | 31294 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 ZEI (Browse shelf) | MARKT.MM1 | Available | 35217 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 ZEI (Browse shelf) | MARKT.MM1 | Available | 31296 |
Includes bibliographical references and index.
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