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Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash

By: Malhotra, naresh kContributor(s): Dash, SatybhushanMaterial type: TextTextLanguage: English Publisher: Delhi : Pearson, c2010Edition: 6th edDescription: xxviii, 948 p. : illISBN: 9788131731819; 9780136085430Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
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Books Institute of Public Enterprise, Library
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Includes bibliographical references and index.

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