Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash
Material type: TextLanguage: English Publisher: Delhi : Pearson, c2010Edition: 6th edDescription: xxviii, 948 p. : illISBN: 9788131731819; 9780136085430Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.83 MAL (Browse shelf) | Available | 39518 | ||
Books | Institute of Public Enterprise, Library S Campus | 658.83 MAL.M (Browse shelf) | Checked out | 04/11/2024 | 42433 | |
Books | Institute of Public Enterprise, Library | 658.83 MAL.M (Browse shelf) | Lost and Paid For | Amount Recovered from CMD on 03-11-2021 | 42434 | |
Books | Institute of Public Enterprise, Library S Campus | 658.83 MAL.M (Browse shelf) | Available | 34677 | ||
Books | Institute of Public Enterprise, Library S Campus | 658.83 MAL.M (Browse shelf) | Available | 34126 | ||
Books | Institute of Public Enterprise, Library | Available | 34127 |
Includes bibliographical references and index.
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