Marketing planning & strategy / Subhash C. Jain.
Material type: TextPublisher: Cincinnati, Ohio : South-Western College Pub., 2000Edition: 6th edDescription: xviii, 925 p. : ill. ; 24 cmISBN: 0324014805Other title: Marketing planning and strategySubject(s): Marketing -- ManagementDDC classification: 658.802Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.802 JAI (Browse shelf) | Available | 29896 |
Includes bibliographical references and indexes.
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