| 000 -LEADER |
|---|
| fixed length control field |
00531cam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0324014805 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
JAI |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Jain, Subhash C., |
| Dates associated with a name |
1942- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing planning & strategy / |
| Statement of responsibility, etc |
Subhash C. Jain. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing planning and strategy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Cincinnati, Ohio : |
| Name of publisher |
South-Western College Pub., |
| Year of publication |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xviii, 925 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| General subdivision |
Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
