Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type:
TextLanguage: English Series: The Prentice-Hall series in marketingPublisher: New Delhi : Prentice-Hall Indian Pvt. Ltd., c1995Edition: 8th edDescription: xxix, 800 p. : ill. ; 25 cmISBN: 8120308778Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf) | Available | 29054 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf) | Available | 022135 |
Includes bibliographical references and indexes.
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