Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - New Delhi : Prentice-Hall Indian Pvt. Ltd., c1995. - xxix, 800 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
8120308778
Marketing--Management.
658.8 / KOT
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - New Delhi : Prentice-Hall Indian Pvt. Ltd., c1995. - xxix, 800 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
8120308778
Marketing--Management.
658.8 / KOT