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Principles of Customer Relationship Management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk.

By: Baran, Roger J, 1945-Contributor(s): Galka, Robert J | Strunk, Daniel PMaterial type: TextTextLanguage: English Publisher: Mason, Ohio : Thomson/South-Western, c2008Edition: Indian edDescription: 308 p. : ill. ; 26 cmISBN: 9788131505182Subject(s): Relationship marketing -- Textbooks | Customer relations -- Management -- TextbooksDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
Available 34904
Books Institute of Public Enterprise, Library
S Campus
658.8 BAR (Browse shelf) Available 34903

Includes bibliographical references and index.

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