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Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.

By: Lilien, Gary L, 1946Contributor(s): Kotler, Philip | Moorthy, K. SridharMaterial type: TextTextLanguage: English Publisher: New Delhi : Prentice-Hall, ©2010Description: xv, 803 pages : illustrations ; 25 cmISBN: 978812031457Subject(s): Marketing -- Management | Marketing -- Gestion | Marketing managementDDC classification: 658.8
Contents:
1. Theory and Models in Marketing -- 2. Consumer Behavior -- 3. Organizational Buying -- 4. Price -- 5. Product -- 6. Advertising -- 7. Promotion -- 8. Salesforce -- 9. Distribution -- 10. New Products -- 11. Strategy -- 12. Decision Support and Implementation.
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.8 LIL (Browse shelf) Available 36492

1. Theory and Models in Marketing --
2. Consumer Behavior --
3. Organizational Buying --
4. Price --
5. Product --
6. Advertising --
7. Promotion --
8. Salesforce --
9. Distribution --
10. New Products --
11. Strategy --
12. Decision Support and Implementation.

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