IPE Libraray Catalogue Hyderabad

Your cart is empty.
logo

Online Public Access Catalogue

Digital marketing : strategic planning & integration / Annmarie Hanlon.

Material type: TextTextLanguage: English Publisher: New Delhi: Sage, 2020Description: xviii, 341 pages; illu; 24 cmISBN: 9789353885403Subject(s): Internet marketing | Internet marketing | Digital MarketingDDC classification: 658.872
Contents:
Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing
List(s) this item appears in: New Arrivals - May 1st to 31st 2024
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.872 HAN (Browse shelf) Available 48060

Include Bibliography and index.

Part 1. Digital marketing essentials
The digital marketing environment
The digital consumer
Part 2. Digital marketing tools and channels
Email, websites, SEO and paid search
Content marketing
Social media marketing
Online communities
Mobile marketing
Augmented, virtual and mixed reality
Part 3. Digital marketing strategy and planning
Digital marketing audit
Digital marketing strategy and objectives
Building the digital marketing plan
Part 4. Digital marketing management
Managing resources and reporting
Digital marketing metrics and analytics
Integrating and transforming digital marketing

There are no comments on this title.

to post a comment.