Legends in marketing. Vol.9 / series editor, Jagdish N. Sheth.
Material type: TextPublisher: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012Description: 9 v. : ill. ; 26 cmISBN: 9788132105190 (hbk. : 9 vol. set)Other title: Philip KotlerSubject(s): Kotler, Philip | Marketing | Marketing researchDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | Reference | 658.8 JAG.L (Browse shelf) | Available | 36849 |
Includes bibliographical references.
v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
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