Your search returned 65 results.

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	1.	Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash by Malhotra, naresh k Dash, Satybhushan Edition: 6th ed. Material type: Text Language: English Publication details: Delhi : Pearson, c2010 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.83 MAL.M, ... Not available: Institute of Public Enterprise, Library: Lost (1). Place hold Add to cart (remove)
	2.	Marketing Research : a south Asian perspective / Gilbert A. Churchill, Dawn Iacobucci, D. Israel by Churchill, Gilbert A Iacobucci, Dawn Israel, D Material type: Text Language: English Publication details: Australia - Indian : Cengage Learning, 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 CHU, ... Place hold Add to cart (remove)
	3.	Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash by Malhotra, Naresh K Dash, Satyabhushan Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi : Pearson/Prentice Hall, 2007 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.83 MAL.M, ... Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	4.	Marketing Research / A. Parasuraman, Dhruv Grewal, R. Krishnan. by Parasuraman, A Grewal, Dhruv Krishnan, R Edition: First Indian Adaptation. Material type: Text Language: English Publication details: New Delhi : Biztantra , c2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAR.M. Place hold Add to cart (remove)
	5.	Marketing research : a South Asian Perspective / Gilbert A. Churchill, Dawn Iacobucci, D Israel by Churchill, gilbert a Iacobucci, Dawn Israel, D Material type: Text Language: English Publication details: Australia : Cengage Learning, c2005 Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.83 CHU, ... Place hold Add to cart (remove)
	6.	Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. by Easwaran, Sunanda Singh, Sharmila J Material type: Text Language: English Publication details: Oxford ; New York : Oxford University Press, 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (149)Call number: 658.83 EAS, ... Place hold Add to cart (remove)
	7.	Marketing Research / Alvin C. Burns, Ronald F. Bush. by Burns, Alvin C Bush, Ronald F Edition: 5th ed. Material type: Text Language: English Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BUR.M. Place hold Add to cart (remove)
	8.	Marketing research / G.C. Beri. by Beri, g. c Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill, ©2008 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 BER, ... Place hold Add to cart (remove)
	9.	Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan. Dash. by Malhotra, naresh k Dash, Satyabhushan Edition: Sixth ed. Material type: Text Language: English Publication details: New Delhi : Pearson, ©2011 Availability: Items available for loan: Institute of Public Enterprise, Library (13)Call number: 658.83 MAL.M, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	10.	Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. by Green, Paul E Tull, Donald S Albaum, Gerald Series: The Prentice Hall series in marketing Edition: 5th, 2nd ed. Material type: Text Language: English Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1988; New Delhi Prentice Hall, 1973 Availability: Items available for loan: Institute of Public Enterprise, Library (93)Call number: 658.83 GRE, ... Place hold Add to cart (remove)
	11.	Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia. by Chunawalla, S. A.(Shabbirbhai Abdulhusain), 1950- Sethia, K. C Edition: Fourth Revised, enriched and Enlarged Edition. Material type: Text Language: English Publication details: Mumbai : Himalaya Publishing House, 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (42)Call number: 659.1 CHU, ... Place hold Add to cart (remove)
	12.	Marketing research / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A Kumar, V, 1957- Day, George S Edition: 6th ed. Material type: Text Language: English Publication details: New York : Wiley, c1998 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 AAK.M, ... Place hold Add to cart (remove)
	13.	Marketing Research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. by Lehmann, Donald R Gupta, Sunil, 1958- Steckel, Joel H Material type: Text Language: English Publication details: Reading, MA : Addison-Wesley, c1998 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 LEH.M. Place hold Add to cart (remove)
	14.	The marketing research project manual / Glen R. Jarboe. by Jarboe, Glen R Edition: 4th ed. Material type: Text Language: English Publication details: Cincinnati : South-Western College Pub., c1999 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 JAR.M. Place hold Add to cart (remove)
	15.	Marketing Information Products and Services : a primer for librarians and information professionals editors by Abhinandan K. Jain ... [et al.]. by Jain, Abhinandan K Jambhekar,Ashok Rama Rao,T.P Sreenivas Rao,S Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill Pub. Co., 1999 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1'902 JAI.M. Place hold Add to cart (remove)
	16.	Marketing Research / Suja R. Nair by Suja R. Nair Material type: Text Language: English Publication details: Mumbai : Himalaya Publishing House, 2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SUJ.M. Place hold Add to cart (remove)
	17.	Effective Use of Market Research : how to drive and focus better busniess decisions / Robin J. Birn. by Birn, Robin J Series: Market research in practice series Edition: 4th ed. Material type: Text Publication details: London ; Sterling, VA : Kogan Page, 2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BIR.E. Place hold Add to cart (remove)
	18.	Market Research in Practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. by Hague, Paul Hague, Nick, 1974- Morgan, Carol-Ann, 1958- Series: Market research in practice series Material type: Text Language: English Publication details: London ; Sterling, VA : Kogan Page, 2004 Availability: Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	19.	Market intelligence : how and why organization one market research / Martin Callinghan by Callinghan Martin Material type: Text Language: English Publication details: Kogan Page : London, 2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CAL. Place hold Add to cart (remove)
	20.	Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum by Green, Paul E Tull, Donald S Albaum, Gerald Series: The Prentice Hall series in marketing Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi : Prentice Hall, 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (62)Call number: 658.83 GRE, ... Place hold Add to cart (remove)
	21.	No cover image available Legends in marketing. Vol. 1 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	22.	No cover image available Legends in marketing. Vol 2 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	23.	No cover image available Legends in marketing. Vol.3 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	24.	No cover image available Legends in marketing. Vol.4 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	25.	No cover image available Legends in Marketing, vol. 5 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Language: English Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	26.	No cover image available Legends in marketing. Vol. 6 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	27.	No cover image available Legends in marketing. Vol.8 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	28.	No cover image available Legends in marketing. Vol.9 / series editor, Jagdish N. Sheth. by Kotler, Philip Sheth, Jagdish N Material type: Text Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012 Other title: Philip Kotler Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L. Place hold Add to cart (remove)
	29.	No cover image available Marketing Research : concepts and practices in India. / S Shajahan by Shajahan, S Material type: Text Publication details: Delhi : Macmillan, 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SHA.M. Place hold Add to cart (remove)
	30.	Exploring Marketing Research / William G. Zikmund. by Zikmund, William G Edition: 8th ed. Material type: Text Language: English Publication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 ZIK. Place hold Add to cart (remove)
	31.	Marketing Research / P. Narayana Reddy, G V R K Acharyulu. by Narayana Reddy, P Acharyulu, G V R K Material type: Text Language: English Publication details: New Delhi : Excel Books, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 NAR.M. Place hold Add to cart (remove)
	32.	Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. by Easwaran, sunanda Singh, Sharmila J Material type: Text Publication details: Oxford ; New York : Oxford University Press, 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (32)Call number: 658.83 EAS, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	33.	Marketing Research : customer insights and managerial action / Tom J Brown; Tracy A Suter and Gilbert A Churchill by Brown, Tom J Churchill, Gilbert A Suter, Tracy A Edition: 8th ed. Material type: Text Language: English Publication details: Delhi, India ; Cengage Learning India Private Limited, ©2014 Other title: Basic marketing research Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 BRO.M, ... Place hold Add to cart (remove)
	34.	Essentials of marketing research / William G. Zikmund, Barry J. Babin. by Zikmund, William G Babin, Barry J Edition: 3rd ed. Material type: Text Publication details: Mason, Ohio : Thomson/South-Western, c2007 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 ZIK.E. Place hold Add to cart (remove)
	35.	R for Marketing Research and Analytics / Chris Chapman. by Chapman, Chris Chapman, Chris Feit, Elea McDonnell Series: Use R Edition: 1st & 2nd ed. Material type: Text Language: English Publication details: Cham Heidelberg : Springer, 2015 & 2019 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.83 CHA.R, ... Place hold Add to cart (remove)
	36.	Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by Malhotra, Naresh K Edition: Seventh Edition. Material type: Text Language: English Publication details: Chennai, Indian ; Pearson India Education Services, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.83 MAL.M, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Lists: New Arrivals-December 1st to 31st 2024. Place hold Add to cart (remove)
	37.	No cover image available Marketing research management / By Albert Breneman Blankenship, J. B. Doyle by Blankenship, Albert Breneman, 1914- Doyle, J. B Material type: Text Language: English Publication details: Bombay D.B.Taraporevala sons 1971 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BLA. Place hold Add to cart (remove)
	38.	Project feasibility analysis: a guide to profitable new ventures / David S. Clilfton, David E. Fyffe by Clilfton, David S Fyffe, David E Material type: Text Language: English Publication details: New York John Wiley & Sons 1977 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.404 CLI. Place hold Add to cart (remove)
	39.	No cover image available Marketing research: a management overview / Evelyn Konrad, Louis J. Babic, by Konrad, Evelyn Babic, Louis J Material type: Text Language: English Publication details: Bombay : D.B. Taraporevala Sons & Co., 1971 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 KON. Place hold Add to cart (remove)
	40.	No cover image available Marketing research. / David J. Luck ... [et al.]. by Luck, david j Material type: Text Language: English Publication details: New Delhi : Prentice Hall, 1978 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 LUC.M, ... Place hold Add to cart (remove)
	41.	No cover image available Modern marketing research / S. G. Patil, P. V. Kulkarni, Homai Pradhan by Patil, S. G Kulkarni, P. V Pradhan, Homai Edition: 2nd rev & enlarged ed. Material type: Text Language: English Publication details: Bombay Himalaya Publishing house 1980 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAT. Place hold Add to cart (remove)
	42.	No cover image available Theory of the firm: resource allocation in a market economy / Kalman J. Cohen, Richard M. Cyert by Cohen, Kalman J Cyert, Richard M Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi Prentice Hall Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.5 COH. Place hold Add to cart (remove)
	43.	Essence of marketing reserch by Chisnall,peter m Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 1994 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	44.	Marketing research : text and cases / Rajendra Nargundkar by Nargundkar, Rajendra Edition: fourth edition. Material type: Text Language: English Publication details: Chennai : McGraw Hill , 2019© Availability: Items available for loan: Institute of Public Enterprise, Library (7)Call number: 658.83 NAR, ... Lists: New Arrivals-December 1st to 31st 2024. Place hold Add to cart (remove)
	45.	Marketing research : In a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Hair, Joseph F., Jr, 1944- Bush, Robert P Ortinau, David J Edition: 4th ed. Material type: Text Publication details: Boston : McGraw-Hill Irwin, ©2009 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 HAI. Place hold Add to cart (remove)
	46.	No cover image available Marketing research : An applied orientation / Naresh K. Malhotra, Satyabhusan Dash. by Malhotra, Naresh K Dash, Satyabhusan Edition: 7th Rev. ed. Material type: Text Publication details: India : Pearson India Education Services, 2019 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 MAL. Place hold Add to cart (remove)
	47.	Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal) by Bendle, Neil T Edition: 3rd ed. Material type: Text Publication details: Chennai: Pearson india education service, 2010 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN. Place hold Add to cart (remove)
	48.	Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. by Malhotra, Naresh K Birks, David F Wills, Peter Edition: 5th ed. Material type: Text Publication details: Chennai: Pearson india education services, 2017 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 MAL. Place hold Add to cart (remove)
	49.	Market intelligence : how and why organizations use market research / Martin Callingham. by Callingham, Martin Series: Market research in practice series Material type: Text Language: English Publication details: London ; Sterling, Va. : Kogan Page, c2004 Other title: How and why organizations use market research Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CAL. Place hold Add to cart (remove)
	50.	No cover image available Journal of marketing research. Material type: Continuing resource Publication details: Chicago : American Marketing Association, 1964- Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 380. Place hold Add to cart (remove)
	51.	Marking research : text, applications and case studies / Ramanuj Majumdar by Majumdar, Ramanuj Material type: Text Language: English Publication details: New Delhi : New Age International (P) Ltd., 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 MAJ, ... Place hold Add to cart (remove)
	52.	Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby. by Grigsby, Mike Edition: Second edition. Material type: Text Language: English Publication details: New Delhi : Kogan Page Limited, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'3 GRI, ... Place hold Add to cart (remove)
	53.	Marketing metrics : the definitive guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by Bendle, Neil T Farris, Paul W Pfeifer, Phillip E Reibstein, David J Material type: Text Language: English Publication details: New Delhi : Pearson Education, Inc., 2016 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN. Place hold Add to cart (remove)
	54.	Marketing research / John Boyce. by Boyce, John Material type: Text Language: English Publication details: New Delhi : McGraw-Hill 2011 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BOY. Place hold Add to cart (remove)
	55.	Experimentation works : the surprising power of business experiments / Stefan H. Thomke. by Thomke, Stefan H Material type: Text Publication details: Boston, Massachusetts : Harvard Business Review Press, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4063 THO. Lists: New Arrival - May 2022. Place hold Add to cart (remove)
	56.	Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by Malhotra, Naresh K Dash, Satyabhusan Edition: Seventh Edition. Material type: Text Language: English Publication details: Chennai, Indian ; Pearson India Education Services, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.83 MAL, ... Lists: New Arrivals- August 1st to 31st 2022. Place hold Add to cart (remove)
	57.	No cover image available Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan by Charan, Ashok Material type: Text Publication details: New Jersey, World Scientific, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CHA. Place hold Add to cart (remove)
	58.	Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns, Bain & Company, Inc. by Reichheld, Frederick F Darnell, Darci Burns, Maureen Material type: Text Publication details: Boston, MA : Harvard Business Review Press, [2021] Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 REI. Lists: New Arrivals - March 1st to 31st 2023. Place hold Add to cart (remove)
	59.	Marketing research/ Alvin C. Burns, Ann Veeck, and Ronald F. Bush by Burns, Alvin C Bush, Ronald F Veeck, Ann Edition: 8th ed. Material type: Text Publication details: Pearson Education Limited : New Delhi, 2017 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BUR. Lists: New Arrivals - April 1st to 30th 2023. Place hold Add to cart (remove)
	60.	Marketing analytics : based on first principles / Robert W. Palmatier, Frank Germann, J. Andrew Petersen. by Palmatier, Robert W Germann, Frank Petersen, J. Andrew Material type: Text Publication details: New Delhi: Bloomsbury, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAL. Lists: New Arrivals - June 1st to 30th 2023. Place hold Add to cart (remove)
	61.	Marketing research/ Vidyadhar Reddy Aileni, and Ravi Aluvala by Aileni, Vidyadhar Reddy Aluvala, Ravi Material type: Text Publication details: New Delhi: Paramount Publishing House, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AIL. Place hold Add to cart (remove)
	62.	Marketing research: delivery customer insight/ Alan Wilson. by Wilon, Alan Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: Boomsbury, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 WIL. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	63.	Experimental marketing: how to get customers to sense, feel, think, act, and relate to your company and brands/ Bernd H. Schmitt. by Schmitt, Bernd H Material type: Text Language: English Publication details: New York: The Free Press, 1999 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SCH. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	64.	Market segmentation analysis : understanding it, doing it, and making it useful / Sara Dolnicar. by Dolnicar, Sara Material type: Text Language: English Publication details: Singapore : Springer, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.83 DOL, ... Lists: New Arrivals - October and November 2024, New Arrivals - September 1st to 30th 2024. Place hold Add to cart (remove)
	65.	Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James. by Clow, Kenneth E James, Karen E Material type: Text Language: English Publication details: New Delhi : SAGE Publications India, c2014 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CLO. Lists: New Arrivals - March 1st to 31st 2025. Place hold Add to cart (remove)

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