Sensory marketing : an introduction / Bertil Hultén.
Material type:
TextLanguage: English Publisher: New Delhi : SAGE Publications, 2020Edition: 1st edDescription: vii, 230 pages : illustrations ; 25 cmISBN: 9781526423252; 9781526423245Subject(s): Marketing | Senses and sensation | Sensory stimulationDDC classification: 658.80019 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.80019 HUL (Browse shelf) | Available | 46167 |
Introduction
Chapter 1: Sensory Marketing Principles
Chapter 2: The Sensory Brain
Chapter 3: Sensory Principles for Vision
Chapter 4: Sensory Principles for Sound
Chapter 5: Sensory Principles for Smell
Chapter 6: Sensory Principles for Touch
Chapter 7: Sensory Principles for Taste
Chapter 8: Multi-Sensory Principles
"Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"--
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