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Advertising and promotions - An IMC perspective / Kruti Shah

By: Material type: TextTextLanguage: English Publication details: New Delhi Tata McGraw-Hill publishing company limited. 2009Description: xxx,987 p. : illISBN:
  • 978-0-07-008031-7
Subject(s): DDC classification:
  • 659.1 SHA.A
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Holdings
Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 659.1 SHA.A (Browse shelf(Opens below)) Available 38663
Books Institute of Public Enterprise, Library S Campus 659.1 SHA.A (Browse shelf(Opens below)) Available 38664

Includes statistical table.

Includes Appendix and Index.

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