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1.
Advertising and promotions - An IMC perspective / Kruti Shah by
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw-Hill publishing company limited. 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SHA.A. Not available: Institute of Public Enterprise, Library: Checked out (1).

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2.
Advertising and Integrated marketing communications / Kruti Shah by
Material type: Text Text
Publication details: New Delhi: McGraw-Hill Publications 2014
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SHA.

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