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1.
Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi. Cengage Learning India Priavte Limited, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 SEM.A, ...

2.
XcomXperts - Branch / Ad recall Drive ECOMXperts - Day A After Ad Recall Drive Coupons India.com - Market Potential study by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

3.
Advertising management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay Himalaya Pub. 1994
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

4.
Advertising theory and practice / C.H.Sandage [and] Vernon Fryburger [and] Kim Rotzoll by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Bombay D.B.Taraporevala Sons & Co. Private Ltd 1978
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 659.1 SAN.A, ...

5.
Sales Promotion - Handbook Dartnell / Ovid Riso; Dartnell Corporation. by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : UBSPD, 1993
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RIS.

6.
Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia. by
Edition: Fourth Revised, enriched and Enlarged Edition.
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (42)Call number: 659.1 CHU, ...

7.
Infa press and advertisers year book 1996-97 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi INFA 1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1'05 INF.I.

8.
Advertising procedure by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA PHI
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

9.
Advertising today by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Calcutta Rupa & Co. 1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

10.
Advertising management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pentagon 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

11.
Strategies advertising management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

12.
Advertising / Frank Jefkins by
Edition: 3
Material type: Text Text
Language: English
Publication details: New Delhi : Macmillan India Ltd., 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659 JEF.A.

13.
Marketing : from advertising to zen / Tim Amble by
Material type: Text Text
Publication details: London Pitman 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AMB.M.

14.
The craft of copywriting / June A. Valladares. by
Material type: Text Text
Language: English
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.13/2 VAL.C.

15.
Advertising and marketing strategies : a life style approach Hanspal Savita by
Material type: Text Text
Language: English
Publication details: New Delhi New Century Publictions. 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SAV.A.

16.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 PER.S.

17.
Marketing - pocket by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Economist 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

18.
Practice what you preach -- what managers must do to create a high achievement culture / David H. Maister by
Material type: Text Text
Language: English
Publication details: New York : Free Press, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.-72'2 MAI.P.

19.
Advertising and Sales Managment edited by R.Mehra
Material type: Text Text
Language: English
Publication details: Sonali Publications: New Delhi, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 MEH.A.

20.
First Steps in Advertising and Sales Promotion / S.A.Chunawalla by
Material type: Text Text
Language: English
Publication details: Mumbai ; Himalaya Publishing House, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CHU.A.

21.
Advertising, Promotion and New Media edited by Marla R. Stafford, Ronald J. Faber. by
Material type: Text Text
Language: English
Publication details: New Delhi. Prentice-Hall of India private limited. 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 STA.A.

22.
Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers by
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 1977
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 AAK.A, ...

23.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO.

24.
Advertising : principles and practice / William Wells [and] Sandra Moriarty [and] John Burnett by
Material type: Text Text
Publication details: New Delhi : Pearson , 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 WEL.

25.
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by
Material type: Text Text
Publication details: New Delhi : Sage Publications, c2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 TEL.E.

26.
Foundations of Advertising Theory and Practice / S.A.Chunaealla,K.C.Sethia. by
Edition: Seventh Revised edition.
Material type: Text Text
Language: English
Publication details: Mumbai ; Himalaya Publishing House, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CHU.A.

27.
Marketing Communications Industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. by
Material type: Text Text
Language: English
Publication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800954 JAI.

28.
Advertising strategies trends and practices / icfai ed. By Doris Rajakumari John by
Material type: Text Text
Language: English
Publication details: Hyderabad : Icfai Books, ©2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

29.
Advertising management / Jaishri Jethwaney [and] Shruti Jain by
Material type: Text Text
Publication details: New Delhi : Oxford University Press, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 JAI, ...

30.
Advertising and promotions - An IMC perspective / Kruti Shah by
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw-Hill publishing company limited. 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 SHA.A, ...

31.
Advertising and Promotion : an integrated marketing communication perspective / George E. Belch, Michael A. Belch and Keyoor Purani. by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw Hill Education Pvt.Ltd., 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL.A.

32.
Advertising Principles and Practice : (with 17 recent Indian case studies)/ Ruchi Gupta by
Material type: Text Text
Language: English
Publication details: New Delhi : S.Chand & company Ltd, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 GUP.A.

33.
Foundations of Advertising Theory & Practice / S.A.Chunawalla,K.C.Sethia. by
Material type: Text Text
Publication details: Mumbai : Himalaya Publishing House, 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CHU.F.

34.
Advertising and Youth : Durgesh Tripathi Impact of advertising on youth in metro and remote area by
Material type: Text Text
Language: English
Publication details: New Delhi : Manak Publications Pvt.Ltd., 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659 DUR.A.

35.
Advertising: mass communication in marketing / James E. Littlefield, C. A. Kirkpatrick by
Material type: Text Text
Language: English
Publication details: Bombay Vakils Feffer and Simons 1971
Availability: Not available: Institute of Public Enterprise, Library: Withdrawn (1).

36.
Advertising management: text and cases / Neil H. Borden, Martin V. Marshall by
Material type: Text Text
Language: English
Publication details: Bombay D.B.Taraporevala Sons 1971
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.11 BOR.

37.
Advertising management:selected readings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay D.B.Taraporevala sons 1972
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

38.
Practice of public relations by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Heinemann 1985
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

39.
Advertising & promotion challenge: vaguely night or precisely worng? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press 1986
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

40.
Complete guide to advertising. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan 1984
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

41.
Readings in advertising management / V. V. Bellur, Harold W. Berkman, Lau, H. F. by
Material type: Text Text
Language: English
Publication details: Bombay Himalaya Publishing House 1988
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL.

42.
Economics of Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Robert Hale Limited 1944
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

43.
Choice of Medias in Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ET&T
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

44.
Advertising policy and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Holt Rinehart and Winston 1984
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

45.
Advertising,Competition and Consumer Behaviour:Public Policy and the Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Holt Rinehart and Winston 1981
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

46.
Advertising management: concepts and cases / Manendra Mohan by
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw-Hill Publishing Co.Ltd. 1990
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 MAN.

47.
Advertising management by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt.Ltd. 1989
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

48.
Advertising and economic theory / by E. A. Lever by
Material type: Text Text
Language: English
Publication details: London Oxford Univ.Press 1947
Availability: Not available: Institute of Public Enterprise, Library: Withdrawn (1).

49.
So You Want to be in Advertising: A Guide to Study, How to Prepare,What to do one You're there by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster Inc. 1988
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

50.
Ogilvy on advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Vintage Books
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

51.
Advertising excellence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

52.
Advertising that works: how to creat a winning advertising program for your company / Robert Fearon by Series: The entrepreneur's Guide Series
Material type: Text Text
Language: English
Publication details: New Delhi Capital Books International 1992
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 FEA.

53.
Foundations of Advertising Theory & Practice / S.A. Chunawalla, K.C. Sethia. by
Edition: Fourth Revised, Enriched and Enlarged Edition: 1997
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CHU.F.

54.
Indian advertising laughter & tears : 1950 to 2013 / Arun Chaudhuri. by
Material type: Text Text
Language: English
Publication details: New Delhi: Niyogi books, 2014
Other title:
  • Indian advertising laughter and tears :
  • Indian advertising, 1950 to 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.10954 CHA.

55.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi : McGraw-Hill Publications ; 2019
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL.

56.
Advertising and Integrated marketing communications / Kruti Shah by
Material type: Text Text
Publication details: New Delhi: McGraw-Hill Publications 2014
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SHA.

57.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Material type: Text Text
Publication details: Chennai : Pearson Education Limited, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO.

58.
Confessions of an advertising man / David Ogilvy by
Material type: Text Text
Language: English
Publication details: Harpenden, Herts [UK] : Southbank Pub., 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1092 OGI.

59.
The beauty paradigm : gender discourse in indian advertising / Jaishri Jethwaney. by
Edition: First.
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publishing, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.108 JET.

60.
Branded in history Ramya Ramamurthy by
Material type: Text Text
Language: English
Publication details: Gurgaon : Hachette India, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 RAM.

61.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: Routledge communication series
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge, Taylor & Francis Group, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659 KAT, ...

62.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill Education, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (15)Call number: 659.1 BEL, ...

63.
Advertising management / C. L. Tyagi, Arun Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi : Atlantic ; 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 TYA, ...

64.
Troll proof branding in the age of doppelgangers / Gaurav Sood. by
Material type: Text Text
Publication details: New Delhi ; SAGE Publication India Pvt Ltd., 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SOO.

65.
Open house / Piyush Pandey, foreword by Rajiv Bajaj by
Material type: Text Text
Publication details: Gurugram, India; Penguin Random House, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 813.54 PAN.

66.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Pearson, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ...

67.
Creative strategy and the business of design / Douglas Davis. by
Material type: Text Text
Publication details: Blue Ash, OH : HOW Books, [2016]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 741.6068 DAV.

68.
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing / Jeff Hasen. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAS.

69.
Principles of strategic communication / Derina Holtzhausen (et al.) by
Material type: Text Text
Publication details: New York : Routledge, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 HOL.

70.
Tap : unlocking the mobile economy / Anindya Ghose. by
Material type: Text Text
Publication details: Cambridge, MA : MIT Press, [2017]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.142 GHO.

71.
Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns, Bain & Company, Inc. by
Material type: Text Text
Publication details: Boston, MA : Harvard Business Review Press, [2021]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 REI.

72.
Advertising and retail management / Vidyadhar Reddy Aileni, S. Laskshmi Narasimham by
Material type: Text Text
Publication details: Hydearabad : Tata Publication, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 VID.

73.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp by
Edition: 10th ed.
Material type: Text Text
Publication details: India : Cengene Learning India Pvt. Ltd, ©2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 AND.

74.
Advertising and sales management / C.N. Sontakki by
Material type: Text Text
Publication details: New Delhi: Kalyani Publishers, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SON.

75.
Advertising media planning : a brand management approach / Larry D. Kelley, (et al...) by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.111 KEL.

76.
Positioning: the battle for your mind/ Al Ries, Jack Trout by
Material type: Text Text
Language: English
Publication details: Chennai : McGraw-Hill India, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 RIE, ...

77.
Advertising and IMC: principles and practice / Sandra Moriarty et al.. by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Noida: Person, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 659.1 MOR, ...

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