Shah,Kruti
Advertising and promotions - An IMC perspective / Kruti Shah - New Delhi Tata McGraw-Hill publishing company limited. 2009 - xxx,987 p. : ill. ;
Includes statistical table.
Includes Appendix and Index.
978-0-07-008031-7
Advertising.
Sales promotion.
Communication in marketing.
659.1 / SHA.A
Advertising and promotions - An IMC perspective / Kruti Shah - New Delhi Tata McGraw-Hill publishing company limited. 2009 - xxx,987 p. : ill. ;
Includes statistical table.
Includes Appendix and Index.
978-0-07-008031-7
Advertising.
Sales promotion.
Communication in marketing.
659.1 / SHA.A