Brand Management : the Indian context / Y.L.R. Moorthi.
Material type: TextLanguage: English Publisher: New Delhi : Vikas Pub. House.., 1999Description: xi, 171 pages ; 25 cmISBN: 8125907394Subject(s): Brand name products -- India -- Management | Health products -- India -- Marketing | Brand name products -- ManagementDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.8 MOO (Browse shelf) | Available | 28426 |
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