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Online Public Access Catalogue

Your search returned 25 results.

1.
Branding : a refrence guide to solving your toughest branding problems and strengthening your market position/ Brad Vanauken

by Vanauken Brad.

Material type: Text Text Language: English Publisher: AHMEDABAD JAICO 2010Availability: Items available for loan: (2).

2.
Product and Brand Management / U.C. Mathur.

by Mathur, U. C.

Material type: Text Text Language: English Publisher: New Delhi : Excel Books, 2007Availability: Items available for loan: Call number: 658.8 MAT.P (1).

3.
Brand Management : the Indian context / Y.L.R. Moorthi.

by Moorthi, Y. L. R.

Material type: Text Text Language: English Publisher: New Delhi : Vikas Pub. House.., 1999Availability: Items available for loan: Call number: 658.8 MOO (1).

4.
Strategic Brand Management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: New Delhi : Kogan Page, 2000Availability: Items available for loan: Call number: 658.8 KAP (5).

5.
Building Strong Brands / David A. Aaker.

by Aaker, David A.

Material type: Text Text Language: English Publisher: New York : Free Press, c1996Online access: Click here to access online | Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8'27 AAK.B (1).

6.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

by Aaker, David A.

Material type: Text Text Language: English Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991Online access: Click here to access online | Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8'27 AAK.M (3).

7.
Creating Powerful Brands in Consumer, Service, and Industrial Markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm | De Chernatony, Leslie, 1953-.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8'27 CHE.C (1).

8.
Driving brand value using integrated marketing to manage profitable stakeholder relationship

by Duncan tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York MGH 1997Availability: Items available for loan: (1).

9.
Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln, & Anthony Aconis.

by Thomassen, Lars | Lincoln, Keith | Aconis, Anthony.

Material type: Text Text Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.87 THO (1).

10.
Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln, & Anthony Aconis.

by Thomassen, Lars | Lincoln, Keith | Aconis, Anthony.

Material type: Text Text Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8'7 THO.R (1).

11.
How to Succeed at Retail : winning case studies and stratgies for retailers and brands / Keith Lincoln and Lars Thomassen.

by Lincoln, Keith | Thomassen, Lars.

Material type: Text Text Language: English Publisher: Philadelphia : Kogan Page Limited, c2009Availability: Items available for loan: Call number: 658.85 LIN (1).

12.
Global Brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.

by Lopes, Teresa da Silva, 1968-.

Material type: Text Text Language: English Publisher: Cambridge ; New York : Cambridge University Press, 2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 338.8'87631 SIL.G (1).

13.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob

by Keller, Kevin Lane | Parameswaran, M. G | Jacob, Isaac.

Material type: Text Text Language: English Publisher: New Delhi : Pearson , 2008Availability: Items available for loan: Call number: 658.8 KEL (3).

14.
Darwin's brands : adapting for success / Anand Halve.

by Halve, Anand Bhaskar, 1955-.

Material type: Text Text Publisher: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Call number: 658.8 HAL.D (1).

15.
Co-creating brands : Brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt.

by Ind, Nicholas | Schmidt, Holger.

Material type: Text Text Language: English Publisher: London : Bloomsbury Business, 2019Other title: Brand management from a co-creative perspective.Availability: Items available for loan: Call number: 658.827 IND (1).

16.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane | Swaminathan, Vanitha.

Edition: 4th editionMaterial type: Text Text Publisher: Chennai: Person india education services, 2013Online access: Click here to access online Availability: Items available for loan: Call number: 658.827 KEL (1).

17.
Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo.

by Chevalier, Michel, 1943- | Mazzalovo, Gerald.

Edition: Fourth Edition.Material type: Text Text Language: English Publisher: Newark : John Wiley & Sons, 2021Availability: Items available for loan: Call number: 658.827 CHE (1).

18.
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.

by Som, Ashok | Blanckaert, Christian.

Edition: Second edition.Material type: Text Text Language: English Publisher: Singapore : Wiley, 2021Availability: Items available for loan: Call number: 658.8 SOM (1).

19.
Branded in history Ramya Ramamurthy

by Ramya Ramamurthy.

Material type: Text Text Language: English Publisher: Gurgaon : Hachette India, 2021Availability: Items available for loan: Call number: 658.827 RAM (1).

20.
Brand management : Principles and Practices / Kirti Dutta

by Dutta, Kirti.

Material type: Text Text Language: English Publisher: New Delhi : Oxford University Press, 2012Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.827 DUT (1).