How to Succeed at Retail : winning case studies and stratgies for retailers and brands / Keith Lincoln and Lars Thomassen.
Material type:
TextLanguage: English Publisher: Philadelphia : Kogan Page Limited, c2009Description: xii, 207 p. : ill. ; cmISBN: 0749453001; 9780749453008Subject(s): Retail trade | Brand name productsDDC classification: 658.85
Contents:
REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.85 LIN (Browse shelf) | Available | 34435 |
Includes index.
REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
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