Creating Powerful Brands in Consumer, Service, and Industrial Markets / Leslie de Chernatony and Malcolm McDonald.Material type: TextLanguage: English Series: CIM professionalPublisher: Oxford ; Boston : Butterworth-Heinemann, 1998Edition: 2nd edDescription: xiii, 430 p. : illISBN: 0750622407Subject(s): Brand name products -- Planning | Branding (Marketing)DDC classification: 658.8'27 Online resources: Click here to access online | Click here to access online
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|Books||Institute of Public Enterprise, Library S Campus||658.8'27 CHE.C (Browse shelf)||Available||29831|
Rev. ed. of: Creating powerful brands. 1992.
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.