| 000 -LEADER |
|---|
| fixed length control field |
01013cam a2200265 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0750622407 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8'27 |
| Item number |
CHE.C |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
De Chernatony, Leslie, |
| Dates associated with a name |
1953- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creating Powerful Brands in Consumer, Service, and Industrial Markets / |
| Statement of responsibility, etc |
Leslie de Chernatony and Malcolm McDonald. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Oxford ; |
| -- |
Boston : |
| Name of publisher |
Butterworth-Heinemann, |
| Year of publication |
1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xiii, 430 p. : |
| Other physical details |
ill. ; |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
CIM professional |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Creating powerful brands. 1992. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published in association with the Chartered Institute of Marketing." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Brand name products |
| General subdivision |
Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
McDonald, Malcolm. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
De Chernatony, Leslie, |
| Dates associated with a name |
1953- |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/els033/98202117.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/els033/98202117.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
