De Chernatony, Leslie, 1953-
Creating Powerful Brands in Consumer, Service, and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1998. - xiii, 430 p. : ill. ; - CIM professional .
Rev. ed. of: Creating powerful brands. 1992. "Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750622407
Brand name products--Planning.
Branding (Marketing)
658.8'27 / CHE.C
Creating Powerful Brands in Consumer, Service, and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1998. - xiii, 430 p. : ill. ; - CIM professional .
Rev. ed. of: Creating powerful brands. 1992. "Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750622407
Brand name products--Planning.
Branding (Marketing)
658.8'27 / CHE.C