Building Strong Brands / David A. Aaker.
Material type:
TextLanguage: English Publisher: New York : Free Press, c1996Description: ix, 380 p. : illISBN: 002900151XSubject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Intangible property -- Valuation -- ManagementDDC classification: 658.8'27 Online resources: Click here to access online | Click here to access online | Click here to access online | Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8'27 AAK.B (Browse shelf) | Available | 29150 |
Includes bibliographical references and index.
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