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Building Strong Brands / (Record no. 3652)

000 -LEADER
fixed length control field 00860cam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 002900151X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
Item number AAK.B
100 1# - MAIN ENTRY--AUTHOR NAME
Author name Aaker, David A.
245 10 - TITLE STATEMENT
Title Building Strong Brands /
Statement of responsibility, etc David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Free Press,
Year of publication c1996.
300 ## - PHYSICAL DESCRIPTION
Number of Pages ix, 380 p. :
Other physical details ill.;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Brand name products
General subdivision Valuation
-- Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Intangible property
General subdivision Valuation
-- Management.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/bios/simon051/95009238.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/samples/simon031/95009238.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/simon031/95009238.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0631/95009238-t.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Bill Date Full call number Accession Number Price effective from Koha item type
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 10/24/2006 Jaico Hyd 2000-12-06 658.8'27 AAK.B 29150 06/08/2020 Books