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Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 6th ed.
Material type:  Text Language: English
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 AAK.M, ...
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Building Strong Brands / David A. Aaker. by
Material type: Text Language: English
Publication details: New York : Free Press, c1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 AAK.B.
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Developing business strategies. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons 1984
Availability: Items available for loan: Institute of Public Enterprise, Library (1).
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Advertising management by
Edition: 3rd ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt.Ltd. 1989
Availability: Items available for loan: Institute of Public Enterprise, Library (1).
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Strategic market management / David A. Aaker and Christine Moorman by
Edition: Eleventh edition.
Material type: Text Language: English
Publication details: New Delhi : John Wiley, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 AAK, ...
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Building strong brands / David A. Aaker by
Material type: Text Language: English
Publication details: London: Pocket Books, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.827 AAK, ... Not available: Institute of Public Enterprise, Library: Checked out (1).
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Strategic market management / David A. Aaker, Christine Moorman by
Edition: 11th ed.
Material type: Text Language: English
Publication details: New Delhi : Wiley India Pvt Ltd. ; 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 AAK, ...
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