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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Wiley, c1998.Edition: 6th edDescription: xvi, 776 p. : ill. (some col.)ISBN:
  • 0471170690 (cloth : alk. paper)
  • 9171512629
Subject(s): DDC classification:
  • 658.83 AAK.M
Online resources:
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Holdings
Item type Current library Call number Vol info Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.83 AAK.M (Browse shelf(Opens below)) 1.1 Available 28600
Books Institute of Public Enterprise, Library S Campus 658.83 AAK.M (Browse shelf(Opens below)) 1.1 Available 28601

Includes bibliographical references and index.

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