Strategic market management / David A. Aaker, Christine Moorman
By: Aaker, David A
Contributor(s): Moorman, Christine | Adapted by Islam, Jamid ul | Rahman, Zillur
Material type:
TextLanguage: Unknown language code Publisher: New Delhi : Wiley India Pvt Ltd. ; 2022Edition: 11th edDescription: xvi, 309 pages, : ill; 24 cmISBN: 9789354243387Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 AAK (Browse shelf) | Available | 46482 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 AAK (Browse shelf) | Available | 46483 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 AAK (Browse shelf) | Available | 46484 |
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