Online Public Access Catalogue

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Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers

by Aaker, David A | Batra, Rajeev | Myers, John G.

Material type: Text Text Language: Unknown language code Publisher: New Delhi Prentice-Hall of India 1977Availability: Items available for loan: [Call number: 659.1 AAK.A] (2).

Advertising management / Rajeev Batra, John G. Myers and David A. Aaker,

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text Publisher: New Delhi: Pearson, 2018Availability: Items available for loan: [Call number: 659.1 BAT] (3).