Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
Material type:
TextLanguage: English Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991Description: xiii, 299 p. : illISBN: 0029001013Subject(s): Brand name products -- Valuation -- United States -- Management | Intangible property -- Valuation -- United States -- ManagementDDC classification: 658.8'27 Online resources: Click here to access online | Click here to access online | Click here to access online | Click here to access online
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8'27 AAK.M (Browse shelf) | 1.1 | Available | 29151 | |
| Books | Institute of Public Enterprise, Library | 1.1 | Available | 29152 | ||
| Books | Institute of Public Enterprise, Library O U Campus | 658.8'27 AAK.M (Browse shelf) | 1.1 | Available | 29153 |
Includes bibliographical references (p. 277-287) and index.
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