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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin LaneContributor(s): Swaminathan, VanithaMaterial type: Text

TextPublisher: Chennai: Person india education services, 2013Edition: 4th editionDescription: 547 pISBN: 9780132664257Subject(s): Brand name products -- Management. MarkenartikelDDC classification: 658.827 Online resources: Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
e-Books	Institute of Public Enterprise, Library	658.827 KEL (Browse shelf)	Available		EB66

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