Strategic brand management : (Record no. 20666)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132664257 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Sub Title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc | Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai: |
| Name of publisher | Person india education services, |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 547 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products -- Management. Markenartikel |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Swaminathan, Vanitha. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | www.elibrary.in.pearson.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | e-Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | E Books | 12/16/2020 | Pearson Publications | 658.827 KEL | EB66 | 12/16/2020 | e-Books |
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