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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 4th edition - Chennai: Person india education services, 2013. - 547 p.

ISBN: 9780132664257

Subjects--Topical Terms:
Brand name products -- Management. Markenartikel

Dewey Class. No.: 658.827 / KEL

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Strategic brand management : building, measuring, and managing brand equity /

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