IPE Libraray Catalogue Hyderabad catalog

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Moorthi, Y. L. R.

Brand Management : the Indian context / Y.L.R. Moorthi. - New Delhi : Vikas Pub. House.., 1999. - xi, 171 pages ; 25 cm

ISBN: 8125907394

Subjects--Topical Terms:
Brand name products--Management.--India
Health products--Marketing.--India
Brand name products --Management.

Dewey Class. No.: 658.8 / MOO

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