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Services marketing : text & cases Rajendra Nargundkar.

By: Nargundkar, rajendraMaterial type: TextTextLanguage: English Publisher: New Delhi, India : Tata McGraw Hill Education, ©2010Edition: 3rd edDescription: xix, 469 pages, 10 pages of plates : illustrations (some color) 25 cmISBN: 978-0-07-068212-2Subject(s): Service industries -- India -- Marketing | Service industries -- India -- Marketing -- Case studiesDDC classification: 658.8
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