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1.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Institute of Public Enterprise, Library (12)Call number: 658.8 ZEI, ...

2.
Service operations management : improving service delivery / Robert Johnston and Graham Clark. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: India ; New York : Pearson India Education Services Pvt. Ltd., 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (14)Call number: 658.812 JOH, ...

3.
Service Marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by
Material type: Text Text
Publication details: New York : HarperCollins College Publishers, c1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RUS.

4.
Services Management : an integrated approach / edited by Bart Van Looy, Roland Van Dierdonck, Paul Gemmel. by
Material type: Text Text
Language: English
Publication details: London : Financial Times Pitman Publishing, 1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'12 LOO.S.

5.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 6th, 7th & 8th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.8 LOV, ...

6.
Services Marketing : text & cases / Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi, India : Tata McGraw Hill Education, ©2010
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.8 NAR, ...

7.
Services Marketing Management / Peter Mudie and Angela Pirrie. by Series: Professional and Trade Series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Amsterdam : Elsevier / Butterworth-Heinemann, ©2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MUD.

8.
Case studies on innovation / edited by Kumar Satyaki Ray; Arindam Mukherjee by
Material type: Text Text
Language: English
Publication details: Hyderabad : Icfai Books, ©2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

9.
Case studies on MNCs in India : the competitive strategies / ed. by Rajendar singh Rathore by
Material type: Text Text
Language: English
Publication details: Hyderabad : Icfai Books, ©2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

10.
Services Marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio : Atomic Dog Pub., c2004
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 CLO, ...

11.
Service Management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons. by
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.802 FIT, ...

12.
Services Marketing / John E G Bateson, K Douglas Hoffman by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Andover : Cengage Learning ©2011
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 BAT, ...

13.
Services marketing : text & cases Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi, India : Tata McGraw Hill Education, ©2010
Availability: Items available for loan: Institute of Public Enterprise, Library (11)Call number: 658.8 NAR, ...

14.
Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford University Press, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (76)Call number: 658.8 VIN, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

15.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: India : Prentice Hall, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (40)Call number: 658.8 LOV, ...

16.
Service management : a Harvard business review reprint series / Harvard Business Review. by
Material type: Text Text
Language: English
Publication details: New York Harvard College 1979
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.91 HAR.

17.
Managing service industries; organizational practices in a postindustrial economy / Peter Mills by
Material type: Text Text
Language: English
Publication details: Cambridge Ballinger Publishing Co. 1986
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.1 MIL.

18.
Strategic service management: beyond the moment of truth / edited by Denis Boyle by
Material type: Text Text
Language: English
Publication details: Oxford Pergamon Press 1990
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.401 STR.

19.
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, [and] John E.G. Bateson by
Edition: 5th ed.
Material type: Text Text
Publication details: Melbourne Cengage 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HOF.

20.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, and Ajay Pandit by
Edition: 7th edition.
Material type: Text Text
Publication details: Chennai McGraw Hill 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 ZEI, ...

21.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee by
Edition: 8th edition.
Material type: Text Text
Language: English
Publication details: Chennai Pearson 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 WIR, ...

22.
Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: Seventh edition.
Material type: Text Text
Language: English
Publication details: Chennai : McGraw Hill Education India Pvt. Ltd., 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 ZEI, ...

23.
Service operations management : Improving service delivery / Robert Johnston, Graham Clark and Michael Shulver. by
Material type: Text Text
Publication details: Chennai : Pearson, 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658 JOH.

24.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 8th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOV.

25.
Services marketing : Text and cases / Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi, India : Tata McGraw Hill Education, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 NAR.

26.
Journal of services research.
Material type: Continuing resource Continuing resource
Publication details: Gurgaon : Institute for International Management and Technology, 2001-
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

27.
Service management : operations, strategy, information technology / James A. Fitzsimmons, Mona J. Fitzsimmons, Sanjeev Bordoloi. by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658 FIT, ...

28.
Service operations management : improving service delivery / Robert Johnston, Graham Clark and Michael Shulver. by
Edition: Fourth edition.
Material type: Text Text
Publication details: India: Pearson; 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.812 JOH, ...

29.
Service marketing communications/ Jochen Wirtz by Series: Winning in service markets series
Material type: Text Text
Publication details: Singapore : WS Professional, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 WIR.

30.
Service quality and productivity management / Jochen Wirtz, NUS Business School, Singapore. by Series: Winning in service markets series
Material type: Text Text
Publication details: New Jersey : World Scientific, [2018]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4013.

31.
Service management : operations, strategy, information technology / Sanjeev Bordoloi ,James Fitzsimmons, and Mona Fitzsimmons. by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658 BOR, ...

32.
Service Operations Management : improving service delivery / Robert Johnston et al.. by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Noida.: Pearson, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.812 JOH, ...

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