Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee
Material type:
TextLanguage: English Publisher: India : Prentice Hall, 2011Edition: 7th edDescription: xxii, 683 p. : ill., map ; 25 cmISBN: 9788131759394Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
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| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 44011 | |
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| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Checked out | 11/30/2022 | 44003 |
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| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 43998 | |
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| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 44000 |
Includes bibliographical references and indexes.
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