Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee
Material type:
TextLanguage: English Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2018Edition: 6th, 7th & 8th edDescription: xxii, 817 p. : ill. ; 29 cmISBN: 9789332587687; 9780131875524 (alk. paper)Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8 Online resources: Click here to access online
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 42036 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 42045 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 42044 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 42043 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 42042 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 42041 | ||
| Books | Institute of Public Enterprise, Library | Available | 42040 | |||
| Books | Institute of Public Enterprise, Library S Campus | Reference | 658.8 LOV (Browse shelf) | Available | 42039 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 42038 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 42037 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 42035 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 42034 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 39354 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 39353 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 39352 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 39351 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 39040 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 LOV (Browse shelf) | Available | 38789 | ||
| Books | Institute of Public Enterprise, Library | Available | 30307 |
Includes bibliographical references and indexes.
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