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Services Marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz.

By: Clow, Kenneth EContributor(s): Kurtz, David LMaterial type: Text

TextLanguage: English Publisher: Cincinnati, Ohio : Atomic Dog Pub., c2004Edition: 2nd edDescription: xii, 460 p. : ill. ; 28 cmISBN: 8177223763Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 CLO (Browse shelf)	Available		35987
Books	Institute of Public Enterprise, Library S Campus	658.8 CLO (Browse shelf)	Available		36379

Kurtz's name appears first on the earlier edition.

Includes bibliographical references and index.

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