Services Marketing : operation, management, and strategy /
Clow, Kenneth E.
Services Marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz. - 2nd ed. - Cincinnati, Ohio : Atomic Dog Pub., c2004. - xii, 460 p. : ill. ; 28 cm.
Kurtz's name appears first on the earlier edition.
Includes bibliographical references and index.
8177223763
Service industries--Marketing.
Customer services.
658.8 / CLO
Services Marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz. - 2nd ed. - Cincinnati, Ohio : Atomic Dog Pub., c2004. - xii, 460 p. : ill. ; 28 cm.
Kurtz's name appears first on the earlier edition.
Includes bibliographical references and index.
8177223763
Service industries--Marketing.
Customer services.
658.8 / CLO
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