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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, [and] John E.G. Bateson

By: Hoffman, K. Douglas
Contributor(s): Bateson, John E. G
Material type: TextTextPublisher: Melbourne Cengage 2017Edition: 5th edDescription: xv, 458 pages : illustrationsISBN: 9789386858771Subject(s): Service industries -- Marketing | Service industries -- Marketing | MarketingDDC classification: 658.8
List(s) this item appears in: New Arrival - August 2020
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus
658.8 HOF (Browse shelf) Available 45177

Includes bibliographical references and index.

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