Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, [and] John E.G. Bateson
By: Hoffman, K. Douglas
Contributor(s): Bateson, John E. G
Material type:
TextPublisher: Melbourne Cengage 2017Edition: 5th edDescription: xv, 458 pages : illustrationsISBN: 9789386858771Subject(s): Service industries -- Marketing | Service industries -- Marketing | MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 HOF (Browse shelf) | Available | 45177 |
Includes bibliographical references and index.
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