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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, [and] John E.G. Bateson

By: Hoffman, K. DouglasContributor(s): Bateson, John E. GMaterial type: Text

TextPublisher: Melbourne Cengage 2017Edition: 5th edDescription: xv, 458 pages : illustrationsISBN: 9789386858771Subject(s): Service industries -- Marketing | Service industries -- Marketing | MarketingDDC classification: 658.8

List(s) this item appears in: New Arrival - August 2020

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 HOF (Browse shelf)	Available		45177

Includes bibliographical references and index.

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