Nargundkar, rajendra
Services marketing : text & cases Rajendra Nargundkar. - 3rd ed. - New Delhi, India : Tata McGraw Hill Education, ©2010. - xix, 469 pages, 10 pages of plates : illustrations (some color) 25 cm
978-0-07-068212-2
Service industries --Marketing.--India
Service industries--Case studies.--India--Marketing
658.8 / NAR
Services marketing : text & cases Rajendra Nargundkar. - 3rd ed. - New Delhi, India : Tata McGraw Hill Education, ©2010. - xix, 469 pages, 10 pages of plates : illustrations (some color) 25 cm
978-0-07-068212-2
Service industries --Marketing.--India
Service industries--Case studies.--India--Marketing
658.8 / NAR