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Marketing management : text and cases : Indian context / Tapan K. Panda

By: Panda, Tapan KMaterial type: Text

TextPublisher: New Delhi ; Taxmann's Publications, 2022Edition: 3rd edDescription: xxxii, 835 pages : illustrations ; 28 cmISBN: 9789356222212Subject(s): Marketing management | India | Marketing management -- Case studiesDDC classification: 658.8

Contents:

Division 1 is about Introduction to Marketing. This division is divided into two chapters which are: Introduction to Marketing Creating & Delivering Customer Values Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are: Marketing Planning Demand Measurement & Forecasting Managing Information System & Marketing Research The Environment for Marketing Decision Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are: Consumer Behaviour Organizational Buyer Behaviour Market Segmentation, Targeting & Positioning Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are: Managing the Product The Marketing of Services Management of New Product Development Process Managing the Product Life Cycles Managing Brands Managing Packaging & Support Services Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are: Developing Pricing Strategies & Programs Pricing Applications Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are: Managing Marketing Channels Management of Logistics & Physical Distribution Retail Management Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are: Integrated Marketing Communication (IMC) Advertising Management Sales Promotion Management Publicity & Public Relations Sales Management Direct Marketing Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are: Marketing Organizations Rural Marketing High Technology Product Marketing Digital Marketing

List(s) this item appears in: New Arrivals - February 1st to 28th 2023

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 PAN (Browse shelf)	Checked out	05/14/2024	46938

Division 1 is about Introduction to Marketing. This division is divided into two chapters which are:
Introduction to Marketing
Creating & Delivering Customer Values
Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are:
Marketing Planning
Demand Measurement & Forecasting
Managing Information System & Marketing Research
The Environment for Marketing Decision
Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are:
Consumer Behaviour
Organizational Buyer Behaviour
Market Segmentation, Targeting & Positioning
Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are:
Managing the Product
The Marketing of Services
Management of New Product Development Process
Managing the Product Life Cycles
Managing Brands
Managing Packaging & Support Services
Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are:
Developing Pricing Strategies & Programs
Pricing Applications
Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are:
Managing Marketing Channels
Management of Logistics & Physical Distribution
Retail Management
Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are:
Integrated Marketing Communication (IMC)
Advertising Management
Sales Promotion Management
Publicity & Public Relations
Sales Management
Direct Marketing
Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are:
Marketing Organizations
Rural Marketing
High Technology Product Marketing
Digital Marketing

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