Panda, Tapan K.
Marketing management : text and cases : Indian context / Tapan K. Panda - 3rd ed. - New Delhi ; Taxmann's Publications, 2022. - xxxii, 835 pages : illustrations ; 28 cm
Division 1 is about Introduction to Marketing. This division is divided into two chapters which are:
Introduction to Marketing
Creating & Delivering Customer Values
Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are:
Marketing Planning
Demand Measurement & Forecasting
Managing Information System & Marketing Research
The Environment for Marketing Decision
Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are:
Consumer Behaviour
Organizational Buyer Behaviour
Market Segmentation, Targeting & Positioning
Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are:
Managing the Product
The Marketing of Services
Management of New Product Development Process
Managing the Product Life Cycles
Managing Brands
Managing Packaging & Support Services
Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are:
Developing Pricing Strategies & Programs
Pricing Applications
Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are:
Managing Marketing Channels
Management of Logistics & Physical Distribution
Retail Management
Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are:
Integrated Marketing Communication (IMC)
Advertising Management
Sales Promotion Management
Publicity & Public Relations
Sales Management
Direct Marketing
Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are:
Marketing Organizations
Rural Marketing
High Technology Product Marketing
Digital Marketing
9789356222212
Marketing management
India
Marketing management --Case studies
658.8 / PAN
Marketing management : text and cases : Indian context / Tapan K. Panda - 3rd ed. - New Delhi ; Taxmann's Publications, 2022. - xxxii, 835 pages : illustrations ; 28 cm
Division 1 is about Introduction to Marketing. This division is divided into two chapters which are:
Introduction to Marketing
Creating & Delivering Customer Values
Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are:
Marketing Planning
Demand Measurement & Forecasting
Managing Information System & Marketing Research
The Environment for Marketing Decision
Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are:
Consumer Behaviour
Organizational Buyer Behaviour
Market Segmentation, Targeting & Positioning
Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are:
Managing the Product
The Marketing of Services
Management of New Product Development Process
Managing the Product Life Cycles
Managing Brands
Managing Packaging & Support Services
Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are:
Developing Pricing Strategies & Programs
Pricing Applications
Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are:
Managing Marketing Channels
Management of Logistics & Physical Distribution
Retail Management
Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are:
Integrated Marketing Communication (IMC)
Advertising Management
Sales Promotion Management
Publicity & Public Relations
Sales Management
Direct Marketing
Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are:
Marketing Organizations
Rural Marketing
High Technology Product Marketing
Digital Marketing
9789356222212
Marketing management
India
Marketing management --Case studies
658.8 / PAN