Marketing management : (Record no. 22151)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02281nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356222212 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PAN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Panda, Tapan K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Sub Title | text and cases : Indian context / |
| Statement of responsibility, etc | Tapan K. Panda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi ; |
| Name of publisher | Taxmann's Publications, |
| Year of publication | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxii, 835 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Division 1 is about Introduction to Marketing. This division is divided into two chapters which are:<br/>Introduction to Marketing<br/>Creating & Delivering Customer Values<br/>Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are:<br/>Marketing Planning<br/>Demand Measurement & Forecasting<br/>Managing Information System & Marketing Research<br/>The Environment for Marketing Decision<br/>Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are:<br/>Consumer Behaviour<br/>Organizational Buyer Behaviour<br/>Market Segmentation, Targeting & Positioning<br/>Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are:<br/>Managing the Product<br/>The Marketing of Services<br/>Management of New Product Development Process<br/>Managing the Product Life Cycles<br/>Managing Brands<br/>Managing Packaging & Support Services<br/>Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are:<br/>Developing Pricing Strategies & Programs<br/>Pricing Applications<br/>Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are:<br/>Managing Marketing Channels<br/>Management of Logistics & Physical Distribution<br/>Retail Management<br/>Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are:<br/>Integrated Marketing Communication (IMC)<br/>Advertising Management<br/>Sales Promotion Management<br/>Publicity & Public Relations<br/>Sales Management<br/>Direct Marketing<br/>Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are:<br/>Marketing Organizations<br/>Rural Marketing<br/>High Technology Product Marketing<br/>Digital Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management |
| General subdivision | Case studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/22/2023 | Professional Book Services | 995.00 | 29-12-2022 | 658.8 PAN | 46938 | 02/22/2023 | Books |